Utah Royals

Utah Royals, a privately owned company headquartered in the US, was founded in 2017 and operates with approximately 70 employees, reporting $20.8M in revenue as of 2024. The organization functions as a tier 2 media tech buyer, specializing in sports tickets, merchandise, and sponsorship. The Utah Royals are an American professional soccer team based in the Salt Lake City metropolitan area that competes in the National Women's Soccer League (NWSL). The team played its initial stint in the NWSL from 2018 until ceasing operations in 2020, with player-related assets transferred to the Kansas City Current. In 2023, the team was reestablished by then-Real Salt Lake owners Ryan Smith and David Blitzer.