USTVNow, a privately owned company headquartered in the US, was founded in 2010 and employs approximately 10 individuals. It reported $2.8M in revenue as of 2023 and is a tier 3 media tech buyer. The company's main product is media and TV services. Functioning as a streaming platform, it specifically offers TV channels for US military personnel and US citizens residing abroad.
USTVNow facilitates access to live US television for viewers in Portugal through its streaming service, aiming to connect those living, traveling, or retired abroad. Previously, on November 25, 2025, the company highlighted its "NO VPN Required" feature, allowing Americans abroad to stream premium live channels globally without technical hurdles. This followed its July 21, 2025, announcement of adding "b/60" to its lineup, described as a new option for daily updates. A day earlier, on July 20, 2025, USTVNow revealed it offers over 100 free channels accessible worldwide, positioning itself as an alternative to paid subscription services.
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