TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
On March 13, 2026, Olyzon, a decisioning layer for TV advertising, announced a strategic integration partnership with Innovid, an independent software platform for advertising creation, delivery, measurement, and optimization. This collaboration aims to enable advertisers and agencies to combine Olyzon’s predictive Connected TV (CTV) decisioning with Innovid’s cross-platform measurement across converged TV environments. The partnership is designed to foster a more structured and accountable approach to investment across connected TV and linear, helping advertisers validate incremental reach and connect TV exposure to business outcomes.
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