TVSquared, also known as TVSquared by Innovid, a subsidiary of Innovid, is a privately owned company headquartered in the UK. Founded in 2012, the company operates with approximately 70 employees. It functions as a developer of a cloud-based television advertising attribution platform designed to deliver same-day analytics and insights on television campaigns, enabling advertisers to measure, optimize, and improve TV campaign performance.
Innovid plans to showcase its NIVO AI at the ANA Masters of Marketing on September 14, 2026, demonstrating its capability to turn signals into action across the advertising lifecycle, aiming for reduced manual work and increased marketing impact. Previously, on September 10, 2026, Invoca named Innovid a key CTV partner as it expanded its programmatic and CTV ecosystem. On September 1, 2026, Innovid integrated its NIVO AI with Meta ads MCP (Model Context Protocol), providing secure conversational workflows to Meta advertisers. As a Meta ads MCP partner, Innovid helps shape how enterprise marketers adopt next-generation agentic AI workflows. Early testing indicated the integration's ability to summarize campaign health, identify performance trends, surface optimization opportunities, and pinpoint creative assets needing attention through natural-language conversations.
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