The FLAX house of AI is a privately owned entity headquartered in Belgium, founded in 2023 with approximately 10 employees, and reported $571,428.0 in revenue as of 2023. The company functions as an immersive, interactive experience center dedicated to educating visitors on artificial intelligence (AI) through storytelling and gamification. Created by VIVES University College, it features VR, 360° projections, and interactive games, providing insights into AI's societal, ethical, and technological aspects, aimed at students and professionals.