The British & Irish Lions

The British & Irish Lions, privately owned and headquartered in Ireland, was founded in 1888 and employs approximately 60 individuals. The organization reported $19.8M in revenue as of 2023 and operates as a tier 2 media tech buyer. The company primarily focuses on sports tickets, merchandise, and sponsorship related to its rugby union team, which is selected from players eligible for the national teams of England, Ireland, Scotland, and Wales. Functioning as a test side, the Lions typically select players who have already played for their national team, though uncapped players eligible for any of the four unions are also considered. Since 1989, the team has conducted tours every four years, rotating between Australia, New Zealand, and South Africa.