Texas Tech Athletics

Texas Tech Athletics

https://texastech.com/
https://www.linkedin.com/company/texas-tech-athletics/

Texas Tech Athletics, a state-owned entity based in the United States, was founded in 1925, employs approximately 180 individuals, reported $52.2M in revenue as of 2024, and functions as a tier 2 media tech buyer. The organization's main product is spectator sports, being home to 17 varsity sports and over 400 student-athletes representing Texas Tech University in West Texas.

Revenue

Founded

1925

Headcount

278

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

State Owned

News Summary:

Texas Tech Athletics announced on Monday, July 31, that three Red Raiders—David Bailey, Lee Hunter, and Jacob Rodriguez—were named to the Maxwell Football Club's 31st Chuck Bednarik Award watchlist. Separately, the National Football Foundation (NFF) and Texas Tech Athletics jointly honored the University's Faculty Athletics Representative with a celebratory NFF Faculty Salute presented by Fidelity Investments. Finally, the Texas Tech Athletics Communications department received the 2024 Super 11 Award from the Football Writers Association of America for excellence in college sports communication.

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Texas Tech Athletics offers 4 products in the media and telecoms services and sports industries. Texas Tech Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and search, social, and retail media.

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Texas Tech Athletics's revenues were less than $100M in 2024. Caretta Research has split Texas Tech Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Texas Tech Athletics's revenue breakdown subscribe to Caretta Portal.

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Jul

19th

2026

10:31

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Galaxy Secures Texas Tech Stadium Rights in 15

Stadium naming rights sound like pure vanity until you do the math on attention, recruiting, and local economics. With Galaxy putting its name on Texas Tech’s football stadium, there’s a real question here: is this a splashy logo play or a strategic bet tied to West Texas infrastructure and AI compute demand? If you work in crypto, data centers, or sports marketing, you’re probably trying to figure out what this means for budgets, brand safety, and return on spend.

Jul

17th

2026

08:10

Emerging Tech, B2B Tag, Facility Expansion

Galaxy Digital renames Texas Tech football venue to Galaxy Stadium in $75M deal

Galaxy Digital just did something no crypto-native company has done at this scale: slap its name on a major college football stadium. The firm announced a 15-year naming rights agreement with Texas Tech Athletics, valued at approximately $75 million, that will officially rebrand the university’s football venue as Galaxy Stadium starting September 5, 2026.

Crypto Briefing

Jan

7th

2026

13:38

Texas Tech Athletics posts another record semester in classroom

LUBBOCK, Texas (News Release from Texas Tech Athletics) -Texas Tech Athletics announced its fall academic accomplishments on Wednesday, which was highlighted by both the highest term and cumulative GPA on record. Texas Tech recorded a 3.49 term GPA among its more than 375 student-athletes this fall, shattering the overall department record of 3.39 that was set during the 2024 fall semester.

Nov

21st

2025

13:20

Financial Results, Partnerships and Alliances, B2B Tag

Texas Tech Athletics Announces New Corporate Partnerships Unit

Texas Tech Athletics Partners LLC, the groundbreaking new business unit with Learfield, will drive revenue, enhance fan engagement and grow NIL opportunities for Texas Tech student-athletes LUBBOCK, Texas – Texas Tech Athletics and longtime partner Learfield announced Thursday a groundbreaking new approach that will reshape and enhance its relationships with corporate partners for the next decade.

Oct

19th

2025

18:30

Events, CT_Monitor Company

Texas Tech announces changes to gameday policies

Texas Tech Athletics announced Monday changes to its gameday fan policies moving forward as the throwing of objects inside Jones AT&T Stadium – including...

Texas Tech Red Raiders

Sep

24th

2025

18:30

Partnerships and Alliances, CT_Monitor Company

Texas Tech's 'No Mustaches' Campaign Highlights NIL Partnerships

A unique collaboration between Texas Tech Athletics and Dairy Max has led to the viral 'No Mustaches' rule that symbolizes the evolution of NIL spaces in college athletics.

Dairy News Today

Aug

12th

2025

15:10

Awards and Recognitions, CT_Monitor Company

Three Red Raiders up for the esteemed Bednarik Award

LUBBOCK, Texas-- The Maxwell Football Club announced its watchlist for the 31st Chuck Bednarik Award on Monday, where three Red Raiders were tabbed as candidates for the award, announced by Texas Tech Athletics. The trio includes edge rusher David Bailey, defensive tackle Lee Hunter and linebacker Jacob Rodriguez.

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May

21st

2025

18:30

Events, Awards and Recognitions,

Texas Tech’s Brian Shannon Honored by NFF and Fidelity Investments for Championing Student-Athletes

### – The National Football Foundation (NFF) and Texas Tech Athletics jointly honoredthe University's Faculty Athletics Representative (FAR), with a celebratory NFF Faculty Salute, presented by Fidelity Investments.

National Football Foundation

Apr

28th

2025

18:30

Awards and Recognitions,

FWAA Honors Texas Tech Communications Team with Super 11 Award

The Texas Tech Athletics Communications department received the prestigious 2024 Super 11 Award from the Football Writers Association of America, recognizing excellence in college sports communication. This award highlights departments within NCAA Division I Football Bowl Subdivision that demonstrate outstanding accessibility and communication, vital for effective storytelling.

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