TechSmith, a privately owned company headquartered in the US, was founded in 1987 and employs approximately 350 individuals. The company specializes in software development, functioning as a global provider of screen capture and screen recording software.
On September 17, 2026, Camtasia enhanced its capabilities by enabling ChatGPT to function as a junior how-to video producer. Users can upload workflow screenshots and descriptions, prompting the tool to build storyboards, narrations, callouts, cursor movements, and areas of focus before the project moves to Camtasia for refinement. Previously, on September 16, Camtasia, a screen recording service launched by TechSmith in 2002, introduced a new ChatGPT plugin that converts static images into multi-step instructional content, simplifying the creation of AI-assisted how-to videos. This development followed Camtasia's launch of the ChatGPT plugin on September 15, enabling the transformation of screenshots into AI-generated instructional videos for training and tutorial content directly from a conversational workflow. Earlier the same day, TechSmith integrated ChatGPT into Camtasia to automate the creation of instructional videos from static images.
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