Team GB

Team GB

http://www.teamgb.com
https://www.linkedin.com/company/teamgb/

Team GB is a Privately Owned entity headquartered in the UK. The organization employs approximately 130 individuals and reported $43.3M in revenue as of 2023. It is identified as a tier 2 media tech buyer. As the Great Britain and Northern Ireland Olympic Team, Team GB focuses on providing Media and TV services.

Revenue

Founded

-

Headcount

129

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Team GB opened applications on April 23, 2026, for riders seeking selection for the 2026 FIM 6DAYS Enduro of Nations in Portugal, an event marking its 100th running from October 12-17 in Grândola. Earlier, on April 7, Tim Ellerton, Team GB’s Chief Commercial Officer, was confirmed as a speaker for the Tuning In North conference. He will join other speakers at Manchester’s Stoller Hall on April 22 to discuss how audio can translate sporting success into a shared national experience. This followed a February 22 training session where the British Army’s 1st Battalion Duke of Lancaster's Regiment (1 LANCS) joined Team GB at The Lion’s Den in Sheffield. In February, on the 5th, Team GB appointed Options Technology as its official IT provider for the upcoming Olympic cycle, leveraging the firm’s AtlasWorkplace platform to support operations from the Milano Cortina 2026 Olympic Winter Games through to the Los Angeles 2028 Summer Olympic Games.

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Team GB offers 4 products in the sports and media and telecoms services industries. Team GB's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.

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Team GB's revenues were less than $100M in 2023. Caretta Research has split Team GB's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to Team GB's revenue breakdown subscribe to Caretta Portal.

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Apr

23rd

2026

09:32

Applications Now Open for 2026 ISDE Team GB Selection

Team GB has officially opened applications for riders wishing to be considered for selection for the 2026 FIM 6DAYS Enduro of Nations in Portugal. The 2026 edition marks a historic milestone as the 100th running of the ISDE, with the event set to take place from 12–17 October 2026 in Grândola, returning to one of Europe’s most established enduro locations and a venue with a strong heritage in international off-road racing.

Auto-Cycle Union

Apr

7th

2026

08:49

Events, B2B Tag

Tuning In North adds final speakers for April conference

Tuning In North will take place at Manchester’s Stoller Hall on Wednesday 22 April, with the final speakers now confirmed. Simon Rimmer, Gold Radio presenter and co-host of Channel 4’s Sunday Brunch, will join Lucy Darby, Global’s Brand Experience Director, and Tim Ellerton, Team GB’s Chief Commercial Officer, to explore how audio can turn sporting success into a shared national experience.

Feb

22nd

2026

18:30

Partnerships and Alliances, B2B Tag

1 LANCS train with Team GB

The British Army’s 1st Battalion, Duke of Lancaster's Regiment (1 LANCS) Kingsmen had an unforgettable day when they stepped into the ring at The Lion’s Den in Sheffield for a special visit and training session with Team GB.

British Army UK

Feb

9th

2026

07:23

Partnerships and Alliances, Emerging Tech, Sports Rights Updates

Shorts: LIV Golf, Team GB, Legends Global

LIV Golf has renewed its broadcast partnership with SuperSport to deliver live coverage across Sub-Saharan Africa. The agreement ensures that the MultiChoice-owned broadcaster will air all 14 LIV Golf League events during the 2026 season. This includes the league’s debut tournament in the region, LIV Golf South Africa.

Feb

5th

2026

07:04

Partnerships and Alliances, Emerging Tech, B2B Tag

Team GB partner with Options Technology

Team GB have appointed Options Technology as their official IT provider ahead of the upcoming Olympic cycle, beginning with the Milano Cortina 2026 Olympic Winter Games. The multi-Games agreement will see the team leverage AtlasWorkplace, the tech firm’s corporate IT platform, to support operations through to the Los Angeles 2028 Summer Olympic Games.

Jan

22nd

2026

02:19

Partnerships and Alliances, Capital Investment, B2B Tag

Backing Britain on the global stage: Sky becomes an official partner of Team GB and ParalympicsGB

Sky today announces a new partnership with Team GB and ParalympicsGB, reinforcing its commitment to British sport, and bringing the country together around significant cultural moments, inspiring stories and achievements that matter most. The partnership will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle.

Jan

21st

2026

10:45

Partnerships and Alliances, Capital Investment, B2B Tag

Backing Britain on the Global Stage: Sky Becomes an Official Partner of Team GB and ParalympicsGB

Sky today announces a new partnership with Team GB and ParalympicsGB, reinforcing its commitment to British sport, and bringing the country together around significant cultural moments, inspiring stories and achievements that matter most. The partnership will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle.

Jan

20th

2026

18:30

Partnerships and Alliances, Capital Investment, B2B Tag

Sky becomes official partner of Team GB, ParalympicsGB

Sky has announced a partnership with Team GB and ParalympicsGB tha will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle.

Advanced Television

Jan

8th

2026

11:14

Partnerships and Alliances, ESG, B2B Tag

Vauxhall declares 'Britishness needs to be back on the podium' after major announcement

Vauxhall has announced a massive partnership with Team GB ahead of the Winter Olympics this February, with its UK boss looking to boost "Britishness". The iconic British brand has been named as the official automotive partner of Team GB, less than a month before the team travels to Milan, Italy, to compete in the Winter Olympic Games.

Jan

7th

2026

05:03

Partnerships and Alliances, New Offerings, ESG, B2B Tag

Vauxhall supports Britain’s Olympic heroes as it announces partnership with Team GB – European Sponsorship Association

Vauxhall becomes the official automotive partner of Team GB Partnership will include the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Games Team GB is Britain’s most loved national sports team

European Sponsorship Association

Dec

18th

2025

10:23

Team GB's Treacy wants to transform speed skating in Britain

The 25-year-old has been announced as the only short track athlete for Britain at Milano Cortina 2026. It marks the Nottingham-based athlete's second Olympic Winter Games, having made his debut at Beijing 2022 alongside his older brother Farrell and Kathryn Thomson.

Newham Recorder

Dec

18th

2025

10:23

Team GB's Treacy wants to transform speed skating in Britain

The 25-year-old has been announced as the only short track athlete for Britain at Milano Cortina 2026. It marks the Nottingham-based athlete's second Olympic Winter Games, having made his debut at Beijing 2022 alongside his older brother Farrell and Kathryn Thomson.

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