TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.
On May 1, 2026, TAG Heuer expanded its Formula 1 line with the introduction of new Solargraph models in pastel colors, a direction described as somewhat unexpected but still in character for a collection that has consistently utilized color.