TAG Heuer, a privately owned Swiss company founded in 1860, manufactures and retails luxury goods, primarily watches and jewelry. Headquartered in Switzerland, the company employs approximately 1340 people.
TAG Heuer debuted a new carbon hairspring at Geneva Watch Days 2025. The company also unveiled the TH-Carbonspring oscillator, a patented, in-house developed component, at the same event. This oscillator represents a significant advancement in mechanical watchmaking. Following nearly a decade of research and development, TAG Heuer announced the capacity for serial production of a carbon-composite balance spring. Separately, on September 18, 2025, Bloomberg reported a sharp decline in Swiss watch exports due to weak Chinese demand and US tariffs. LVMH appointed a third chief executive officer for TAG Heuer within a year.
Subscribe for full access to TAG Heur's products in full detail 
