TAG Heur

TAG Heur

http://tagheuer.com/
https://www.linkedin.com/company/tag-heuer/

TAG Heur is a privately owned company headquartered in Switzerland, founded in 1860 with approximately 1,340 employees. The company functions as a Swiss watchmaker, specializing in Retail Luxury Goods and Jewelry.

Revenue

Founded

1860

Headcount

1,335

Headquarters

Switzerland

Primary Segment

Retail Luxury Goods and Jewelry

Ownership

Privately Owned

News Summary:

On March 19, 2026, Stéphane Bianchi, LVMH Group Managing Director and CEO of LVMH Watches & Jewelry, announced the appointment of Béatrice Goasglas as CEO of TAG Heuer, effective May 1, 2026. This announcement, also reported on March 18 and March 16, confirmed Goasglas's transition to the role. Previously, on March 15, details emerged that Goasglas, who has been with TAG Heuer since 2018, will be the first woman to head the 166-year-old LVMH-owned watch brand.

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TAG Heur offers products in the media and telecoms services industry. TAG Heur's product portfolio comprises of consumer electronics.

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Mar

25th

2026

18:30

Business Expansion, B2B Tag

Tag Heuer opens SoHo flagship

Swiss luxury watchmaker Tag Heuer has opened a new flagship boutique in New York City’s SoHo neighborhood, as part of the brand’s global retail expansion. Located at 99 Prince Street, the approximately 57-square-meter boutique introduces Tag Heuer’s latest retail concept, designed to reflect the brand’s evolving positioning.

Fashion Network

Mar

25th

2026

02:15

Awards and Recognitions, Emerging Tech, B2B Tag

25 Watchmaking Inventions since 2001

1. Silicon Components in the Escapement – Ulysse Nardin Year: 2001 Using high tech, low inertia anti-magnetic silicon components that need no lubrication was pioneered by Ulysse Nardin, soon to be followed by Patek Philippe, Breguet and others.

Mar

24th

2026

10:38

TAG Heuer | Unveiling NYC Flagship with Ryan Gosling

The streets of SoHo recently witnessed a glimmer of Hollywood glamour and the avant-garde spirit of Swiss luxury watchmaker TAG Heuer. Unveiling its sleek new flagship in New York City, TAG Heuer marked the grand opening with a visit from brand ambassador—and certified Ken Doll—Ryan Gosling.

Mar

19th

2026

09:13

Management Changes, B2B Tag

Béatrice Goasglas named CEO of TAG Heuer

Your browser does not support the audio element. S téphane Bianchi, LVMH Group Managing Director and CEO of LVMH Watches & Jewelry, announced the appointment of Béatrice Goasglas as CEO of Tag Heuer, as of May 1st, 2026.

Mar

18th

2026

04:08

Management Changes, B2B Tag

LVMH names new chief executive for TAG Heuer

LVMH names new chief executive for TAG Heuer Digital Edition: LVMH names new chief executive for TAG Heuer Béatrice Goasglas will step into the role of chief executive of TAG Heuer on 1 May 2026. This area is reserved.

Retail Jeweller

Mar

16th

2026

07:57

Management Changes, B2B Tag

Béatrice Goasglas appointed CEO of TAG Heuer

Béatrice Goasglas will take over as the CEO of Swiss watchmaker TAG Heuer, on May 1, 2026. TAG Heuer made it on our most wanted lists twice last year, here and here, and considering the Morgan Stanley Reports are based on estimates, not hard numbers, we believe TAG Heuer, an absolute Swiss icon, could already been in the top 10.

Professional Watches

Mar

15th

2026

18:30

Management Changes, B2B Tag

TAG Heuer Has a New CEO

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand. Paris—LVMH has appointed Béatrice Goasglas CEO of TAG Heuer, effective May 1. She is the first woman to lead the 166-year-old watch brand.

National Jeweler Magazine

Mar

13th

2026

10:56

Management Changes, B2B Tag

Daily Media: Designer Exits at ETRO and Nina Ricci, A Promotion at LAGOS, A New Gig for Gisele Bündchen, and more!

228 Marco De Vincenzo, creative director at ETRO, is leaving the brand after almost four years at the helm. Harris Reed, creative director at Nina Ricci, is leaving the brand after three-and-a-half-years. Lauren Maxwell has been promoted to director, public relations and celebrity at LAGOS.

Daily Front Row

Mar

13th

2026

06:25

Management Changes, B2B Tag

Béatrice Goasglas appointed CEO of Tag Heuer

Swiss watchmaker Tag Heuer is introducing new senior leadership. To read the entire article, please subscribe or sign in

Mar

13th

2026

04:36

TAG Heuer Names Béatrice Goasglas CEO

After the unexpected departure of its last leader at the start of the year, TAG Heuer has announced Béatrice Goasglas will take over as chief executive officer starting May 1, 2026. Currently president of the brand’s Americas division, Ms Goasglas’ background lies in digital marketing and client experience.

Mar

12th

2026

18:30

Management Changes, B2B Tag

TAG Heuer Appoints First Female CEO

LVMH has appointed Béatrice Goasglas CEO of watch brand TAG Heuer, effective May 1—making her the rare woman to head a watch company. She will take over from Antoine Pin, whose departure was announced in January.

Mar

12th

2026

13:17

Management Changes, B2B Tag

TAG Heuer Appoints Béatrice Goasglas as CEO

TAG Heuer has announced that Béatrice Goasglas will become Chief Executive Officer of the Swiss watchmaker, effective May 1, 2026. Currently serving as President of TAG Heuer Americas, Goasglas joined the Maison in 2018 as Vice President of Digital & Client Experience in Geneva.

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