Synthesia, a privately owned company headquartered in the UK, was founded in 2017, has approximately 260 employees, and reported $58.3M in revenue as of 2024. Synthesia operates as a tier 2 media tech buyer, specializing in generative AI as a synthetic media generation platform used to create AI-generated video content.
Synthesia CEO Victor Riparbelli cautioned staff against "AI sloppification" on April 30, 2026, advising that experimentation with large language models should enhance conciseness rather than lead to verbosity. This follows a comparison published on April 28, 2026, which positioned Synthesia alongside HeyGen as a leading AI avatar video platform. Both services enable users to produce professional presenter-style videos by generating lip-synced audio from a script and a selected avatar, eliminating the need for cameras or studios. Previously, on April 27, 2026, reports highlighted the increasing integration of AI avatar creator tools, such as those Synthesia provides, into daily content creation for marketing, educational lessons, and corporate training, noting their ability to reduce production time and costs.