Svenska Spel is a State Owned company headquartered in Sweden. Founded in 1997, it operates in Gambling Facilities and Casinos, employing approximately 850 individuals. The company functions as a tier 1 media tech buyer.
On August 25, 2026, Svenska Spel extended its long-term partnership with the Swedish Hockey League (SHL) and Swedish Women’s Hockey League (SDHL) until June 2031, providing continued support for both men’s and women’s ice hockey leagues in Sweden. Previously, on August 19, the Swedish online gambling trade body BOS, through CEO Gustaf Hoffstedt, called for a "hard reset" on Swedish gambling and regulation. Earlier, on July 24, Svenska Spel rejected claims of downgrading its responsible gambling commitments, dismissing allegations that its efforts had weakened compared to private igaming operators. This followed the state gaming operator's rebuttal on July 23 of "profits before protection" claims, responding to Swedish daily Aftonbladet's query about the firm's focus after it reported record income attributed to the FIFA Women’s World Cup. Svenska Spel itself achieved record Q2 2026 results on July 16, generating a 7% year-on-year increase in net gaming revenue to €177.7 million, largely due to stronger user engagement driven by the World Cup.
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Svenska Spel offers products in the media and telecoms services industry. Svenska Spel's product portfolio comprises of media and TV services.
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