Sportway, a privately owned company headquartered in Denmark, was founded in 2014. With approximately 70 employees, the company reported $9.7M in revenue as of 2023. Sportway functions as a media managed services provider, specializing as a digital media rights, data, and production company focused on lower-tier leagues and youth sports.

Revenue

Founded

2014

Headcount

98

Headquarters

Denmark

Primary Segment

Media managed services

Ownership

Privately Owned

Deployments

2

News Summary:

Sportway, an AI-automated sports video and data production company, secured $23.2 million in a new funding round backed by Gamma Waves on June 24, 2026, to bolster its efforts in providing end-to-end automated video and data production for lower-tier and youth leagues. On the same day, Sportway NL and the Nevobo (Dutch Volleyball Federation) launched Volleybal TV, a new video platform designed to make Dutch volleyball structurally visible across its full breadth. This followed Sportway Media Group's completion of a capital raise of approximately SEK 200 million (EUR 20 million) on June 23, valuing the company at SEK 1 billion post-money, which aims to accelerate global expansion and AI development. Earlier, on June 8, Sportway NL partnered with the Royal Dutch Hockey Association (KNHB) to launch ClubhockeyTV, a national video platform to make Dutch club hockey structurally visible for fans, players, trainers, coaches, and commercial partners. Previously, on May 17, a full live football match between Vålerenga Fotball and Molde FK aired on TV2 Play, marking an industry milestone as it was produced using five AI-operated cameras and only one manned camera.

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Sportway offers 3 products in the media tech industry. Sportway's product portfolio comprises of sports tech, video business systems and media managed services.
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Sportway's revenues were less than $25M in 2024. Caretta Research has split Sportway's revenue into 4 different product categories, the largest of which is content production services. For full access to Sportway's revenue breakdown subscribe to Caretta Portal.
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Sportway's customers primarily consist of spectator Sports and hockey companies. Examples of Sportway's customers include Federacion de Baloncesto de Madrid (FBM) and Danmarks Ishockey Union (DIU).

Example Customers

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Sportway currently holds 3 broadcasting rights for sports competitions including ice hockey and volleyball.

Example Sports Rights Suppliers

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