Sparklight, also known as Fidelity Communications, is a privately owned company headquartered in the US. Founded in 1986, it operates with approximately 870 employees and reported $1.5B in revenue as of 2025. The company is a subsidiary of CableOne and functions as a tier 1 media tech buyer. Specializing in telecoms, it operates as a broadband communications provider serving over 800,000 residential and business customers across 21 states. Sparklight offers a range of connectivity and entertainment services, including high-speed internet, advanced Wi-Fi solutions, cable television, and phone service. Its business segment provides scalable and cost-effective products for small to mid-market, enterprise, wholesale, and carrier customers. Additionally, Sparklight Advertising delivers digital marketing, video production, website development and hosting, and cable television advertising services to businesses nationwide.
On July 8, 2026, Sparklight expanded its collaboration with Viamedia.ai, an AI-driven ad-tech firm. The agreement added Viamedia's programmatic video inventory into 29 additional Designated Market Areas (DMAs), extending its exclusive video reach to nearly half of all U.S. markets. Simultaneously, Viamedia began representing local, regional, national, and digital advertising sales for Sparklight in these new markets. Previously, on July 6, 2026, Sparklight disclosed an investment exceeding $16 million over the past three years to expand and enhance its fiber-rich network in Southern Indiana, including Vincennes, Washington, Mitchell, and surrounding communities. This investment aims to deliver faster connectivity and greater capacity for local residents, businesses, and critical community services.
Sparklight offers 4 products in the media and telecoms services industry. Sparklight's product portfolio comprises of telecoms and media and TV services.
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Sparklight's revenues were over $1B in 2025. Caretta Research has split Sparklight's revenue into 4 different product categories, the largest of which is consumer broadband. For full access to Sparklight's revenue breakdown subscribe to Caretta Portal.
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