Shure

Shure

https://www.shure.com/en-US
https://www.linkedin.com/company/shure-incorporated/

Shure, Privately Owned, based in the US, was founded in 1925, operates with approximately 2190 employees, and reported $630.0M in revenue as of 2024. The company specializes in Pro AV audio and conferencing, functioning as a provider of wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and earphones and headphones.

2024 Revenue

Founded

1925

Headcount

2,185

Headquarters

US

Primary Segment

Pro AV audio and conferencing

Ownership

Privately Owned

Deployments

57

News Summary:

On March 17, 2026, Shure's wireless technology, including the SM39 headset microphone, played a pivotal role in delivering audio during Super Bowl LX from the stadium to millions of spectators worldwide. Earlier, on March 15, Susy Liem, AVP of Product Management for Conferencing at Shure, spoke during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration. This followed news from March 13 that artist Bad Bunny used the new Shure SM39 headset for a hands-free halftime performance at Super Bowl LX, underscoring the critical need for reliable, high-quality audio in massive productions.

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Shure offers 11 products in the media and telecoms services, pro AV and media tech industries. Shure's product portfolio comprises of consumer electronics, audio, pro AV controls and infrastructure and pro AV audio and conferencing.

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Shure's revenues were less than $1B in 2024. Caretta Research has split Shure's revenue into 12 different product categories, the largest of which is pro AV wireless studio microphones. For full access to Shure's revenue breakdown subscribe to Caretta Portal.

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Mar

27th

2026

07:53

Shure Celebrates Women in Leadership Driving Century of Innovation in Professional Audio

In professional audio, the most important moments are often the ones audiences never notice when collaboration feels seamless and every voice is heard clearly. Shure continues to build on this foundation through a long-term approach to growth, led by women guiding strategy globally and regionally, and supported by an ecosystem-first model across the Middle East and Africa (MEA).

Mar

25th

2026

07:00

Emerging Tech, B2B Tag

Resilient Leadership

Ekta Shetty, Senior Sales Director, Asia Pacific, MEA, Turkey & CIS, Shure reflects on resilience, the evolving role of human insight in an AI-driven industry, and why building strong, empowered teams remains the foundation of lasting success.

Mar

24th

2026

07:04

Emerging Tech, B2B Tag

ZAWYA-PRESSR: Shure celebrates niternational women’s history month in the Middle East and Africa region

DUBAI, UAE, In professional audio, the most important moments are often the ones audiences never notice when collaboration feels seamless and every voice is heard clearly. Shure continues to build on this foundation through a long-term approach to growth, led by women guiding strategy globally and regionally, and supported by an ecosystem-first model across the Middle East and Africa (MEA).

Mar

23rd

2026

18:30

Emerging Tech, B2B Tag

Choosing The Best Broadcast Audio Solutions

Professional broadcast audio requires solutions that can deliver exceptional clarity and reliability, whether in the controlled environment of a broadcast studio or out in the field. In studios, broadcasters need microphones and wireless audio systems that minimize background noise and ensure consistent sound quality, supporting everything from live interviews to complex productions.

Mar

23rd

2026

18:30

Shure highlights women’s leadership across MEA operations

UAE: Shure has marked International Women’s History Month by highlighting the role of women in leadership across its global and Middle East and Africa operations, alongside its long-term approach to growth in the professional audio sector.

Pro AVL Central

Mar

23rd

2026

10:47

Emerging Tech, B2B Tag

USB Vs XLR Microphones: Is It Worth Upgrading Your Audio Setup?

USB microphones are fairly common, and often the top choice for streamers, gamers, and professionals alike. You can communicate with anyone via streaming apps and record your voice just as you would a traditional microphone, but the USB connectivity makes everything simple thanks to plug-and-play support with a variety of devices and systems.

Mar

17th

2026

14:49

Events, Emerging Tech, B2B Tag

Shure Delivers Exceptional Audio During Super Bowl LX

Latin America. From the stadium to millions of spectators around the world, Shure wireless technology once again played a pivotal role in the Super Bowl, showcasing the latest innovations from the audio leader, including the SM39 headset microphone.

AVI Latin American

Mar

16th

2026

10:05

Artificial Intelligence, B2B Tag

The overlooked driver of digital transformation: How clear audio unlocks adoption

Workplace transformation efforts often fail not because of technology, but because they overlook the human element. Trust depends on clear communication. In hybrid work, while video may help people feel connected, nothing matters more than the ability to hear—and understand—what everyone has to say.

Mar

15th

2026

18:30

Events, Emerging Tech, B2B Tag

Shure: Susy Liem on Advancing Conference Room Audio for the Hybrid Workplace, Podcast

Susy Liem, AVP of Product Management for Conferencing at Shure, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration.

Telecom Reseller

Mar

15th

2026

18:30

Events, Emerging Tech, B2B Tag

Shure: Susy Leim on Advancing Conference Room Audio for the Hybrid Workplace, Podcast

Susy Leim, AVP of Product Management for Conferencing at Shure, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how organizations are rethinking conference room audio to better support hybrid collaboration.

Telecom Reseller

Mar

13th

2026

04:38

Events, Emerging Tech, B2B Tag

Bad Bunny Delivers Hands-Free Halftime Performance at Super Bowl LX With New Shure SM39 Headset

The spectacle of Super Bowl LX, held on the field of Levi's Stadium in Santa Clara, CA required more than just athletic prowess and a massive production. Behind the scenes, a critical and often under appreciated element ensures that every cheer, every call, and every musical note reaches millions of viewers worldwide: reliable, high-quality audio.

Music Connection

Mar

13th

2026

02:53

The quiet convergence reshaping pro audio

Professional audio has always been central to AV installations and live events. But until relatively recently, it often sat apart from the wider system architecture. In many cases, audio was made up of its own ‘islands’ – a front-of-house (FOH) desk driving the main PA in a concert setting, a separate processing chain for distributed sound, standalone control for conferencing or paging.

Installation International

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