Shure

Shure

https://www.shure.com/en-US
https://www.linkedin.com/company/shure-incorporated/

Shure, a privately owned company headquartered in the US, was founded in 1925 and employs approximately 2,190 people. The company reported $630.0M in revenue as of 2024. It specializes in Pro AV audio and conferencing, providing wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and earphones and headphones.

2024 Revenue

Founded

1925

Headcount

2,236

Headquarters

United States

Primary Segment

Audio production

Ownership

Privately Owned

Deployments

56

News Summary:

On September 17, 2026, the Professional Audio Manufacturers Alliance (PAMA) and Shure announced the 2026 recipients of the Mark Brunner Professional Audio Scholarship, an annual award now in its sixth year for students pursuing education in professional audio. Earlier the same day, Barco announced a Microsoft Teams-certified room bundle that pairs its Android-based ClickShare Hub Pro with Huddly’s L1 camera and Shure’s MXA902 ceiling microphone-and-speaker system, providing organizations with a pre-validated option for larger, permanently equipped Teams rooms. This follows Shure's confirmation on September 15 that it will return as a major partner of the 2027 Music Producer and Engineers Guild (MPEG) Awards for the second consecutive year, as nominations opened for Australia’s national music production and sound engineering awards.

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Shure offers 7 products in the media and telecoms services and pro AV industries. Shure's product portfolio comprises of audio production, conferencing systems and UC and consumer electronics.

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Shure's revenues were less than $1B in 2024. Caretta Research has split Shure's revenue into 9 different product categories, the largest of which is wireless portable microphones. For full access to Shure's revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

03:11

Emerging Tech, B2B Tag, Product Updates

Shure Axient Digital PSM delivers for 5 Seconds of Summer’s World Tour — TPi

5 Seconds of Summer’s Monitor Engineer, Mike Platt, has spent the band’s latest world tour putting Shure Axient Digital PSM Advanced In-Ear Monitor System through its paces across some of the most demanding RF environments on the touring circuit.

Total Production International

Sep

22nd

2026

06:30

Artificial Intelligence, B2B Tag, Events and Conferences

Shure’s IBC 2026 Portfolio Shows How Audio Is Becoming More Software-Driven

The Brief: Shure will return to IBC 2026 as an Associate Sponsor and participant in five IBC Accelerator Media Innovation Programs. Its work covers AI-enabled production, personalized sports broadcasting, immersive remote festival experiences, digital twins, and speech intelligibility.

Collab-Collective

Sep

19th

2026

06:30

Awards and Recognitions, B2B Tag, Award Wins

PAMA names 2026 scholarship recipients

The Professional Audio Manufacturers Alliance (PAMA) and Shure have announced the four recipients of the 2026 Mark Brunner Professional Audio Scholarship, supporting students pursuing professional audio education. Now in its sixth year, the annual scholarship honours Mark Brunner, the former Shure executive and PAMA president who died in 2020.

Sep

17th

2026

06:30

Awards and Recognitions, B2B Tag, Award Wins

PAMA and Shure Announce 2026 Mark Brunner Professional Audio Scholarship Recipients

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have announced the 2026 recipients of the Mark Brunner Professional Audio Scholarship. The scholarship, now in its sixth year, is awarded annually to students pursuing education in professional audio.

4RFV International Broadcast News

Sep

17th

2026

01:13

New Offerings, B2B Tag, Regulations and Policies, New Offerings

Barco ClickShare Hub Pro Bundle Gains Teams Certification

B arco has announced a Microsoft Teams-certified room bundle that pairs its Android-based ClickShare Hub Pro with Huddly’s L1 camera and Shure’s MXA902 ceiling microphone-and-speaker system, giving organizations a pre-validated option for larger, more permanently equipped Teams rooms.

Sep

15th

2026

06:48

Events, Awards and Recognitions, B2B Tag, Events and Conferences, Partnerships, Award Wins

Shure returns as major partner of 2027 MPEG Awards

Shure has been confirmed as a major partner of the 2027 Music Producer and Engineers Guild (MPEG) Awards for the second consecutive year, with nominations now open for Australia’s national awards for music production and sound engineering.

Mixdown Magazine

Sep

14th

2026

06:30

From Meeting Challenges to Measurable ROI

Where The Impact Shows Up For me, the impact typically shows up in four places: productivity, decision-making, employee experience, and increasingly, AI effectiveness. What makes this challenging is that none of these costs appear on a technology invoice, yet they can have a significant effect on business performance.

Sep

11th

2026

06:30

Emerging Tech, B2B Tag

Wireless IEMs Then and Now: A Look at the Technology That Changed the Stage

Today, wireless in-ear monitors are used everywhere from major tours and broadcast productions to churches and local venues. When the technology first appeared, however, it was largely reserved for top touring artists. I had a firsthand view of that transition while working in Artist Relations at Shure, where I helped performers adjust to a completely new approach to monitoring.

Sep

11th

2026

03:12

New Offerings, Emerging Tech, B2B Tag, New Offerings

Shure unveils WAVETOOL 4 — TPi

Shure has announced WAVETOOL 4, the latest evolution of its professional audio monitoring and listening software. WAVETOOL 4 enables teams to monitor, replay, and verify live audio across their entire system in real time. By combining direct listening, instant replay, and team collaboration, WAVETOOL 4 gives engineers greater confidence to troubleshoot issues faster and keep productions running smoothly.

Total Production International

Sep

9th

2026

06:30

New Offerings, B2B Tag, New Offerings

Shure rewinds the system with WAVETOOL 4

Up to 30 minutes of full-system audio history gives engineers a way to investigate problems after they occur with WAVETOOL 4, the latest version of Shure's monitoring and listening software for theatre, live sound, broadcast and houses of worship.

Sep

9th

2026

06:30

New Offerings, B2B Tag, New Offerings

Shure rewinds the system with WAVETOOL 4

Up to 30 minutes of full-system audio history gives engineers a way to investigate problems after they occur with WAVETOOL 4, the latest version of Shure's monitoring and listening software for theatre, live sound, broadcast and houses of worship.

Sep

8th

2026

02:30

The Big Interview: All you need Is curiosity

For most aficionados of The Beatles, the hefty 960 pages of music historian Mark Lewisohn’s The Beatles: All These Years: Volume One – Tune In, which takes the band’s story up to the Summer of 1962, would be more than enough to scratch that super-fan itch.

Installation International

Examples of Shure's suppliers include Crestron Electronics, AVI-SPL and Biamp.

Example Customers

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Example Suppliers

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