Shure

Shure

https://www.shure.com/en-US
https://www.linkedin.com/company/shure-incorporated/

Shure, a privately owned company headquartered in the US, was founded in 1925 and employs approximately 2,190 individuals. The company reported $630.0M in revenue as of 2024. Specializing in Pro AV audio and conferencing, Shure provides a range of products including wired and wireless microphones, networked audio systems and signal processors, conferencing and discussion systems, and earphones and headphones.

2024 Revenue

Founded

1925

Headcount

2,185

Headquarters

US

Primary Segment

Pro AV audio and conferencing

Ownership

Privately Owned

Deployments

59

News Summary:

On May 2, 2026, Shure appointed Hub Media as its authorized distributor for African markets, a move aimed at strengthening access to professional audio solutions across the continent. This partnership is expected to support customers in sectors including corporate, education, government, broadcast, houses of worship, live events, and musical instrument retail channels, amidst continued investment in stronger learning and communication environments within African markets. Previously, on April 30, 2026, Shure's IntelliMix Room Kit was deployed at Drayton Manor Resort in Staffordshire, replacing a patchwork of incompatible AV systems that had left the UK theme park's meeting spaces largely unused.

Similar Companies

Subscribe for full access to Shure's profile

Shure offers 11 products in the media tech, pro AV and media and telecoms services industries. Shure's product portfolio comprises of pro AV audio and conferencing, pro AV controls and infrastructure, consumer electronics and audio.

Subscribe for full access to Shure's products in full detail

Shure's revenues were less than $1B in 2024. Caretta Research has split Shure's revenue into 12 different product categories, the largest of which is pro AV wired dynamic microphones. For full access to Shure's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Shure's revenue in full detail

May

27th

2026

19:47

New Offerings, Emerging Tech, B2B Tag

Case Study: Houses of Worship

If there was a silver lining to the COVID-19 pandemic, it would have to be the rapid adoption of livestreaming worship services via YouTube, Facebook Live, and other platforms to reach the sick, elderly, travelers, and others who cannot attend services in person.

May

26th

2026

14:41

Emerging Tech, B2B Tag

Shure Axient Digital PSM Update Adds New Transmission Mode, CueMode

Niles, IL (May 26, 2026)—Shure has released its latest firmware update for Axient Digital PSM, introducing new features such as Single Carrier (SC) Narrowband, a new digital transmission option; and a new feature in CueMode.

May

22nd

2026

01:00

Capital Investment, Partnerships and Alliances, Emerging Tech, B2B Tag

Shure, Edge Sound Research Look to Innovate via Partnership

Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many audiences consume sound. The company was founded in 2019 by two University of California, Riverside students, Ethan Castro and Valtteri Salomaki.

4RFV International Broadcast News

May

21st

2026

13:10

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Shure and Savannah Bananas Redefine the Sound of Sports Broadcasting

NILES, Ill. – May 21, 2026 – In a move set to transform how fans experience live sports from home, audio technology leader Shure has been named the Official Audio Provider of the Savannah Bananas. The partnership centers on the deployment of Shure's groundbreaking DCA901 Broadcast Microphone Array, a technology designed to capture the intricate sounds of the game with unprecedented clarity and depth, bringing the wild energy of “Banana Ball” to a global broadcast audience.

May

19th

2026

11:06

Emerging Tech, B2B Tag

Shure Announces New Firmware Update for Anxient Digital PSM

Shure officially announced a firmware update for Anxient Digital PSM. The update introduces new features that the company said are designed to improve reliability, simplify setup and address real challenges experienced by monitor engineers and production teams.

May

19th

2026

10:09

Emerging Tech, B2B Tag

Road Test: Shure SLX-D+ Wireless Microphone System

Shure continues to expand its wireless system product line, with the latest development being the SLX-D+ , a new version of the popular SLX-D. At first glance, there doesn’t seem to be much of a difference but as I dove in, much was revealed.

May

19th

2026

04:56

Emerging Tech, B2B Tag

Shure celebrates six decades of the SM58

[USA] For six decades, the Shure SM58 microphone has been at the centre of many of the world’s most important moments in music and culture. From emerging artists and modern headliners to the most influential performers of the past six decades, the SM58 continues to connect live vocals with audiences around the world.

May

18th

2026

01:00

Emerging Tech, B2B Tag

Shure Expands Axient Digital PSM with New Transmission Mode and CueMode Enhancements

NILES, IL, May 18, 2026 — Shure today announced a firmware update for Axient® Digital PSM, introducing new features designed to improve reliability, simplify setup, and address real-world challenges experienced by monitor engineers and production teams.

May

15th

2026

01:00

After 60 Years, The Shure SM58 Remains the Sound of Live Music

NILES, IL, MAY 15, 2026 — For six decades, the Shure SM58 microphone has been at the center of the world’s most important moments in music and culture. From emerging artists and modern headliners to the most influential performers of the past six decades, the SM58 continues to define how live vocals connect with audiences around the world.

May

13th

2026

01:02

Artificial Intelligence, B2B Tag

Shure’s Yassine Mannai on why audio is the backbone of AI

The Middle East’s AV and professional audio market is undergoing a fundamental shift: one that goes far beyond incremental technology upgrades. As artificial intelligence (AI), unified communications, and hybrid work models converge, the role of audio is being redefined from a supporting function to a mission-critical layer of enterprise decision-making.

May

12th

2026

04:28

Emerging Tech, B2B Tag

Shure IntelliMix Room Kits: A Smarter, Simpler Way To Build Professional Microsoft Teams Rooms

Designed for Modern Hybrid Collaboration Hybrid meetings are now a normal part of business, education, training, and organizational communication. Yet many meeting rooms still struggle with the same problems: unclear speech, inconsistent video, complicated setup, and too many separate devices that do not work smoothly together.

CCS Presentation

May

8th

2026

04:44

Shure feeds The Hunger Games with Axient Digital Wireless System

Shure is supporting the theatrical production of The Hunger Games, at the purpose-built theatre in London’s Canary Wharf Theatre, with the company’s Axient Digital Wireless System deployed to meet the demands of an ambitious, highly physical production.

Installation International

Example Customers

Subscribe for full access to Shure's profile

Example Suppliers

Subscribe for full access to Shure's profile

Analyst insight reports

Build or buy in video streaming

Channel hopping: a hybrid approach to TV distribution

Understanding personalisation and recommendation

IBC 2025 – an industry reinventing itself, slowly

Subscribe to access all analyst insight reports