Santa Cruz Warriors

https://santacruz.gleague.nba.com/
https://www.linkedin.com/company/santa-cruz-warriors/

Santa Cruz Warriors is a privately owned company headquartered in the United States. Founded in 2012, it employs approximately 120 individuals and reported $33.8M in revenue as of 2024. Operating as a tier 2 media tech buyer, its main product is spectator sports. The company functions as an American professional basketball team in the NBA G League based in Santa Cruz, California, affiliated with the Golden State Warriors. The Warriors play their home games at Kaiser Permanente Arena. Prior to relocating to Santa Cruz for the 2012–13 season, the team was known as the Dakota Wizards. The team has won a championship in each of three leagues it has been a part of and is the only NBA G League team to reach the championship in three consecutive seasons.

2024 Revenue

Founded

2012

Headcount

114

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

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Santa Cruz Warriors offers 4 products in the sports and media and telecoms services industries. Santa Cruz Warriors's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.

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Santa Cruz Warriors's revenues were less than $50M in 2024. Caretta Research has split Santa Cruz Warriors's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Santa Cruz Warriors's revenue breakdown subscribe to Caretta Portal.

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