News Summary:
Salford City Football Club expanded its partnership with wellness retailer Holland & Barrett on July 3, 2026, naming it the Official Sleeve Partner and Official Nutrition Performance Partner. This agreement ensures Holland & Barrett's brand will appear on all three kits for the men’s, Lionesses, and Academy teams starting from the 2026-27 season, and will also shape the club’s nutrition performance and wellbeing program. Previously, on December 24, 2025, Salford City announced its initial global partnership with Holland & Barrett, designating the company as its Official Wellness Partner. Earlier, on September 8, 2025, the club appointed Ronan Joyce, a former Manchester United executive, as its new Chief Business Officer. This followed the August 11, 2025 announcement that AIG, a global leader in insurance and risk management, joined the club as a minority equity investor and global commercial partner. On July 30, 2025, Salford City secured a multi-year commercial partnership with DreamSetGo of India, ahead of the 2025-26 season.
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