Salford City FC, a privately owned entity headquartered in the United Kingdom, was founded in 1940 and employs approximately 70 individuals. Operating as a tier 1 media tech buyer, the club's primary product is spectator sports. It functions as a professional football club in Salford, Greater Manchester, England, competing in League Two, which is the fourth tier of the English football league system.
On September 15, 2026, Salford City Football Club appointed Manchester City legend Jill Scott MBE as its new chief women’s football advisor and announced American International Group Inc (AIG) had reached an agreement in principle to become the largest minority equity investor in the Salford City Lionesses and a long-term commercial partner. This follows AIG's September 10, 2026, announcement that its investment would make it the first Fortune 500 company to take an ownership stake in a UK women’s football club. Previously, on August 18, 2026, Salford City FC and Accenture announced a multi-year strategic partnership. This collaboration aims to leverage technology, data, and artificial intelligence to accelerate the League Two club’s growth, deepen connections with supporters, and support operational reinvention for both local and international reach.
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Salford City FC offers 4 products in the sports and media and telecoms services industries. Salford City FC's product portfolio comprises of media and TV services and sports tickets, merchandise and sponsorship.
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Salford City FC's revenues were less than $100M in 2024. Caretta Research has split Salford City FC's revenue into 4 different product categories, the largest of which is video streaming. For full access to Salford City FC's revenue breakdown subscribe to Caretta Portal.
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