Sabio

Sabio

https://www.sabio.inc
https://www.linkedin.com/company/sabioinc/

Sabio is a privately owned company headquartered in the US. Operating under its parent company, Sabio Holdings, it has a subsidiary named Vidillion and primarily provides advertising services. Founded in 2014, with approximately 100 employees, the company specializes in the development of a proprietary CTV audience platform and ad server.

Revenue

Founded

2014

Headcount

96

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

On March 11, 2026, Sabio Holdings issued a statement to clarify potential confusion among consumers, partners, and the broader marketplace regarding unauthorized use of its trademark Creator TV. Previously, on March 2, the company announced special month-long programming in celebration of Women's History Month on its owned-and-operated network, Creator Television (Creator TV).

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Sabio offers products in the ad tech and services industry. Sabio's product portfolio comprises of RTB and programmatic.

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Sabio's revenues were less than $25M in 2023. All the revenue comes from demand side platform (DSP).

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Mar

18th

2026

18:30

Artificial Intelligence, B2B Tag

Cognigy Nexus: Expertise is Everything When it Comes to the Agentic AI Opportunity

There are events you attend out of obligation, and there are events that genuinely sharpen your thinking. NiCE Cognigy’s Nexus event, held in Munich last week, fell firmly into the second category.

Mar

11th

2026

01:30

Emerging Tech, B2B Tag

Sabio Alerts Consumers and Partners to Potential Confusion Surrounding Its Wordmark, Creator TV

TORONTO , March 11, 2026 /CNW/ -- Sabio Holdings (TSXV: SBIO ) (OTCQB: SABOF) ("Sabio" or the "Company") today issued a statement to clarify any confusion among consumers, partners, and the broader marketplace caused by unauthorized use of its trademark, Creator TV .

Canada NewsWire

Mar

3rd

2026

18:30

Artificial Intelligence

Domain Expertise Creates Value

There is an enormous amount of discussion right now about the future of enterprise software and whether AI-augmented development tools will make traditional software businesses less relevant. But from what I’m seeing, both across the industry and inside Sabio, the real shift is far more interesting, and far more human.

Mar

3rd

2026

18:30

Artificial Intelligence

Augmented Development Is Transforming Software; But Domain Expertise Is What Actually Creates Value

There is an enormous amount of discussion right now about the future of enterprise software and whether AI-augmented development tools will make traditional software businesses less relevant. But from what I’m seeing, both across the industry and inside Sabio, the real shift is far more interesting, and far more human.

Mar

2nd

2026

06:30

Creator Television Launches "Made By Her" Programming for Women's History Month

TORONTO, March 2, 2026 TORONTO , March 2, 2026 /PRNewswire/ -- Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF) ("Sabio" or the "Company") today announced special month-long programming in celebration of Women's History Month on its owned-and-operated network, Creator Television ® (Creator TV).

Feb

24th

2026

10:00

Emerging Tech, B2B Tag

The Digital-First Myth: Why Your Customers Still Want to Talk

For more than a decade, the CX space has been obsessed with ‘digital transformation’. Apps, portals, chatbots, and automated journeys have all promised the same thing: fewer calls and lower costs. On paper, that should mean customers rarely need to pick up the phone.

Feb

18th

2026

18:30

Artificial Intelligence, B2B Tag

Gartner Predicts AI Rehires in Contact Centres by 2027

Gartner’s latest prediction is already gaining traction: by 2027, half of organisations that cut customer service staff due to AI will need to rehire people into similar roles under different job titles. In my view, this is an important signal, not because AI is failing, but because many organisations are applying it with the wrong intent and success measures.

Feb

18th

2026

09:40

Artificial Intelligence, B2B Tag

Why Enterprise AI Platform Hopping Is Killing Your ROI

For individual users, the AI boom feels simple. If a new model looks smarter, you open a new tab, try it, and move on. No approvals. No integration work. No real downside. Enterprise AI is a different story.

Feb

16th

2026

18:30

Emerging Tech, B2B Tag

The Rehiring Boomerang: What Gartner Is Really Telling Us About AI in Contact Centres

Gartner’s latest prediction is already gaining traction: by 2027, half of organisations that cut customer service staff due to AI will need to rehire people into similar roles under different job titles. In my view, this is an important signal, not because AI is failing, but because many organisations are applying it with the wrong intent and success measures.

Feb

10th

2026

18:30

Artificial Intelligence, B2B Tag

But It's a Symptom of a Broken Industry Model

The real reason GenAI costs will spiral isn’t the technology Gartner’s latest prediction that GenAI resolution costs will exceed $3 by 2030 – outstripping offshore human agents – has contradicted many of their previous CX industry predictions.

Feb

5th

2026

06:14

Management Changes, Business Expansion, Emerging Tech, B2B Tag

Sabio Names Christian Gladwell to Lead CTV Growth

Former M&C Saatchi Performance CEO and Dentsu global lead joins CTV-first business as Senior Director of Strategy and Partnerships Sabio, the CTV-first advertising and data company, today announced the appointment of Christian Gladwell as Senior Director of Strategy and Partnerships, strengthening its senior leadership team as it accelerates international expansion and deepens relationships with agencies and strategic partners across key markets.

Feb

5th

2026

05:16

Management Changes, Emerging Tech, B2B Tag

Sabio Selects Gladwell To Expand U.K. Reach For CTV Advertising

Sabio, an agency focused on connected television (CTV) advertising, is building its U.K. presence. The company has appointed Christian Gladwell as senior director of strategy and partnerships in London as part of its international expansion. He reports to DJ Agahi, managing director, global.

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