Root, a privately owned company with headquarters in the US, is a part of Accenture. Founded in 1984, it employs approximately 180 individuals. The company functions as a strategy activation consultancy, specializing in business consulting and services.
On September 15, 2026, Root Inc. was described as having evolved into an insurer, moving past its initial classification as an insurtech or tech company, having based its original business model on insurance market disruption and AI tools. Previously, on September 9, Root Inc. reported an increased reliance on partnerships to diversify distribution and support long-term profitable growth, with partnership and independent-agent channels accounting for approximately 51% of new writings in the second quarter of 2026, up from 44% a year earlier. This follows the company's announcement on September 1, 2026, that it extended its exclusive embedded insurance partnership with online used-vehicle retailer Carvana Co. to at least August 2028. The "Carvana Insurance Built with Root" program, an industry-first embedded insurance product launched in 2022, has sold over 200,000 policies.
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