Reply is a Privately Owned company headquartered in the UK. Founded in 1996, it employs approximately 3,890 individuals. The company's main offering is IT Services and IT Consulting, specializing in the design and implementation of business solutions powered by big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organizations across the telecom and media; industry and services; banking and insurance; and public sectors.
On July 7, 2026, Italian artist Ciauru won Reply's second AI Music Contest, which featured live performances by finalists at the Kappa FuturFestival. The international competition, designed to explore new forms of expression combining artificial intelligence music and live performance, announced Ciauru as the winner on the Nova Stage, powered by Reply, during Kappa FuturFestival on July 6, following performances by five finalists selected by an international jury. German duo PARAFRAME & Avis Vox also received the special Reply AI Studios Grand Prix award. Earlier on July 6, Reply introduced several new features, including "Pre-warmed domains" to allow users to launch outreach campaigns without the typical multi-week waiting period for domain warm-up, alongside Agentic Chat and LinkedIn Enrichment capabilities.
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