Propagate Content is a privately owned company headquartered in the US. Founded in 2015, it employs approximately 130 individuals and reported $13.6M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in content creation and media managed services.
Propagate Content acquired Sway Social, a creator-first agency specializing in influencer marketing, social media campaign management, and audience engagement analytics. This acquisition, first reported on March 12, aims to strengthen Propagate's digital marketing and creator-driven media strategy, bolster its position in the creator economy, and expand its ability to support talent across the full creator lifecycle, reinforcing its vision as a comprehensive resource for creators. Previously, on February 12, the independent studio, founded by Ben Silverman and Howard T. Owens, secured $50 million in financing from investment manager Ares. This funding, also reported on February 11, is intended to boost its creator bets and build up digital influencer content, marking a shift for the production-management firm which had built its operations without major private equity financing that fueled other Hollywood agencies.
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Propagate Content offers products in the media tech industry. Propagate Content's product portfolio comprises of media managed services.
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Propagate Content's revenues were less than $25M in 2023. All the revenue comes from content production services.
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