Prasar Bharati, also known as PB, is a state-owned entity headquartered in India. Founded in 1997, it operates with approximately 15,570 employees and reported $610.8M in revenue as of 2023. Its main product is Broadcast Media Production and Distribution. The company functions as India's public service broadcaster, organized as an autonomous statutory body established under an Act of Parliament. The corporation was formed to transition the country’s state media units away from direct government oversight into an independent public network. It serves as the parent enterprise supervising Doordarshan (DD), the terrestrial and satellite television network, alongside Akashvani (All India Radio). Tasked with a public service mandate to safeguard demographic diversity, foster national integration, and disseminate unbiased information, Prasar Bharati reaches virtually the entire Indian population. It funds its extensive infrastructure via direct governmental grants, commercial airtime advertising sales, and its free-to-air direct-to-home (DTH) satellite platform, DD Free Dish.

2023 Revenue

Founded

1997

Headcount

15,570

Headquarters

India

Primary Segment

Broadcast Media Production and Distribution

Ownership

State Owned

News Summary:

On September 18, 2026, Prasar Bharati invited applications for its 102nd e-auction for vacant MPEG-4 slots on the DD Free Dish platform for the six-month period from October 1, 2026, to March 31, 2027, with the e-auction tentatively scheduled to begin on September 24, 2026. This auction set a reserve price of ₹3 lakh for Tamil, Telugu, Kannada, and Malayalam channels. Previously, on September 17, 2026, the public service broadcaster sought industry feedback on a draft Expression of Interest (EOI) to empanel agencies, studios, and start-ups for AI-generated avatars and other AI content creation, localization, and archive repurposing across its broadcast and digital platforms, including WAVES OTT, Doordarshan, Akashvani, and DD India. On the same day, RailTel Corporation of India received a Letter of Intent (LoI) from Prasar Bharati’s Director General Doordarshan, valued at an estimated Rs 63.15 crore, for providing additional features and services on the existing WAVES OTT platform. This follows questions raised over Rs 3.87 crore paid to five multimedia agencies for preparing thumbnails and metadata for the WAVES platform, which Prasar Bharati launched in November 2024.
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Prasar Bharati has suppliers like Planetcast.

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Prasar Bharati currently holds broadcasting rights for sports competitions including multi-sport.

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