Prasar Bharati, also known as PB, is a State Owned entity headquartered in India. Founded in 1997, it operates with approximately 15,570 employees and reported $644.2M in revenue as of 2023. It functions as a tier 1 media tech buyer. Functioning as India's statutory autonomous public service broadcaster established by the Parliament of India under the Prasar Bharati Act of 1990, it acts as the parent body for Doordarshan (DD) (television) and All India Radio (AIR/Akashvani) (radio). It manages broadcasting networks under the oversight of the Ministry of Information and Broadcasting, tasked with educating, informing, and entertaining the public while ensuring balanced media coverage across the country's diverse linguistic and cultural landscape. The company utilizes terrestrial transmitters, DTH services (DD Free Dish), and regional stations to deliver news, cultural programming, and government information to remote geographic regions of the subcontinent.
On March 20, 2026, RailTel Corporation of India Ltd. secured a Letter of Intent from Prasar Bharati for the Supply and Installation of a Cloud-Based Integrated News Room for Doordarshan News DD India and Regional News Units of Doordarshan, an order valued at Rs. 1.59 billion (including tax). Previously, on March 19, 2026, the All India Digital Cable Federation (AIDCF), an industry body representing multi-system operators (MSOs), approached the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) to challenge Prasar Bharati’s decision to onboard linear satellite television channels onto its WAVES OTT platform. AIDCF argued that the move violates the 2022 Uplinking and Downlinking Guidelines and distorts the level playing field between regulated distributors and largely unregulated OTT services.
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Prasar Bharati offers products in the media and telecoms services industry. Prasar Bharati's product portfolio comprises of media and TV services.
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Prasar Bharati's revenues were less than $1B in 2023. All the revenue comes from video streaming.
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