PLAY (Japan)

PLAY (Japan)

https://play.jp/
PLAY, also known as PLAY Japan, is a privately owned company headquartered in Japan and a subsidiary of Nippon Television Holdings. Founded in 2019, the company employs approximately 130 individuals and reported $61.7M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in video business systems and offers an online video platform solution for both media and enterprise segments. Its subsidiaries include Veset and Video Market.

2024 Revenue

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Founded

2019

Headcount

130

Headquarters

Japan

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

12

News Summary:

PLAY, provider of the corporate video distribution platform ULIZA, on February 1, 2026, released a new optional feature that enables direct sharing of video content from ULIZA to various social media platforms, aiming to reduce operational effort for video upload and posting. Previously, on January 5, 2026, the company launched an Android app for ULIZA, supporting the registration and previewing of live streaming videos on smartphones. This followed an update to ULIZA's app/download distribution functions on December 15, 2025, which expanded video playback capabilities. Earlier, on November 24, 2025, ULIZA released a Software Development Kit (SDK) that allows direct video uploads to the ULIZA platform from custom-developed Android applications.

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PLAY (Japan) offers 5 products in the ad tech and services, enterprise tech and media tech industries. PLAY (Japan)'s product portfolio comprises of video business systems, media managed services, marketer and agency technology, conferencing, ecommerce and customer journey technology and content supply chain.
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PLAY (Japan)'s revenues were less than $100M in 2024. Caretta Research has split PLAY (Japan)'s revenue into 5 different product categories, the largest of which is tV and online video platforms (OVP CMS). For full access to PLAY (Japan)'s revenue breakdown subscribe to Caretta Portal.
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Feb
1st
2026
13:00
Jan
5th
2026
13:00
Dec
23rd
2025
13:00
Dec
15th
2025
13:00
Nov
24th
2025
18:30
Nov
16th
2025
18:30
Nov
16th
2025
18:30
Nov
13th
2025
18:30
Nov
12th
2025
18:30
Mar
30th
2023
23:00
Feb
9th
2023
00:06
Nov
28th
2022
17:29
PLAY (Japan)'s customers primarily consist of media and TV services and broadcast television and radio companies. Examples of PLAY (Japan)'s customers include Nippon Television Network, TV Tokyo Corporation and Sky Perfect JSAT Group. PLAY (Japan) has suppliers like Bitmovin.

Example Customers

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Example Suppliers

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Example Partners

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