Picsart is a privately owned company headquartered in the US. Founded in 2011, it operates with approximately 1,190 employees and provides a mobile and web-based platform for photo and video editing.
On September 6, 2026, Picsart appointed Lusine Yeghiazaryan as its Chief Financial Officer, charging her with leading a growth strategy centered on AI-native video. Yeghiazaryan joins Picsart, an AI-powered media creation and distribution platform, as it pivots its focus from photo editing toward a video-first AI-powered production ecosystem. Previously, as CFO at SADA Systems, she oversaw the company's expansion into new services and AI revenue segments, managed a partnership with Google Cloud, and led SADA's strategic sale to Insight Enterprises. This appointment is part of a pivotal chapter for Picsart, which empowers over 100 million creators and businesses worldwide.
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