Pedestrian Group is a Privately Owned company headquartered in Australia. Founded in 2005, it employs approximately 100 individuals and reported $45.4M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company operates as a youth digital news and entertainment entity, providing media and TV services. It manages a portfolio of brands, including the Pedestrian brand, Vice Media (Australia), Business Insider Australia, Gizmodo AU, Refinery29, Lifehacker Australia, Kotaku Australia, Pedestrian JOBS, and Openair Cinemas.
Vinyl Group declined on June 16, 2026, to confirm reports of job cuts at Pedestrian Group, less than a week after acquiring the youth publisher from Nine Entertainment. This follows reports that staff received emails on June 15 instructing them to work from home while a "process is completed" affecting "some roles" as Vinyl Group prepared to axe an undetermined number of roles. Vinyl Group had previously announced on June 8 its intent to acquire 100% of Pedestrian Group from Nine for "nominal consideration," expecting a pro forma EBITDA boost of $600,000 to $800,000 in FY27 following the "implementation of a restructure plan." The acquisition from Nine Digital, also for nominal consideration, was scheduled to complete on June 15, 2026.
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Pedestrian Group offers products in the media and telecoms services industry. Pedestrian Group's product portfolio comprises of media and TV services.
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Pedestrian Group's revenues were less than $100M in 2024. All the revenue comes from video streaming.
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