Passion Distribution is a privately owned company headquartered in the UK. Founded in 2008, it operates with approximately 30 employees. The company functions as an international distributor specializing in unscripted content across all platforms, primarily focusing on media production.
On July 3, 2026, Passion Distribution announced the second international commission for its social-experiment format, *Virgin Island*, for adaptation in Germany. This follows the format's first international commission by Dutch public broadcaster BNNVARA and its record-breaking streaming performances on Channel 4 (UK) in 2025 and 2026. Earlier, on June 11, 2026, the company reported a surge in global sales for its blue light and search and rescue programming, securing deals for 250 hours of content. These sales included acquisitions by Netflix in the UK, BBC Studios for Australia (for two seasons of *All New Traffic Cops*), and Discovery Communications for the Netherlands (for one season of *All New Traffic Cops*), with *All New Traffic Cops* driving much of this activity. Previously, on June 5, 2026, Passion Distribution partnered with Creation Content and digital media group UpStream Media to launch *Most Wanted With Billy Billingham*, a new 10-episode digitally-focused factual program. The series follows ex-SAS soldier Billy Billingham as he works with UK police departments during high-stakes raids to apprehend fugitives.
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