Paramount Direct-to-Consumer is a publicly owned entity headquartered in the US, functioning as a segment of Paramount Global. Founded in 2019, it employs approximately 40,870 individuals and reported $8.6B in revenue as of 2025. The company specializes in delivering content directly to consumers through various digital streaming platforms, including the subscription service Paramount+, the free ad-supported platform Pluto TV, the premium network Showtime, the African American-focused BET+, and the preschool streaming service Noggin.
On September 18, 2026, the US Federal Communications Commission (FCC) approved a request from Paramount and Skydance, allowing foreign investors to participate in their $110 billion acquisition of Warner Bros. Discovery. The commission placed restrictions on this approval, specifically barring foreign investors from holding voting stock in the merged entity. Earlier on the same day, Paramount entered a long-term commercial deal with Channel 4, effective from 2027, under which Channel 4 Sales will handle advertising across a broad UK portfolio, including Channel 5. This partnership aims to provide greater scale for advertisers and support continued investment in British programming by both broadcasters.
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