Overcast HQ

Overcast HQ

https://www.overcasthq.com
https://www.linkedin.com/company/overcasthq/

Overcast HQ, a privately owned company based in Ireland, was founded in 2015 and employs approximately 10 individuals. The company reported $1.6M in revenue as of 2024. Its core offering is a content supply chain solution, functioning as a storage and collaboration video platform designed to help content owners manage their video content.

Revenue

Founded

2015

Headcount

14

Headquarters

Ireland

Primary Segment

Content supply chain

Ownership

Privately Owned

News Summary:

Overcast HQ, a content operations and campaign readiness platform for video-first enterprises, joined the MACH Alliance as a Start-up ISV Member in June 2026. The Dublin-based company announced the move, which reinforces its commitment to open, connected, and enterprise-ready content operations.

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Overcast HQ offers products in the media tech industry. Overcast HQ's product portfolio comprises of content supply chain.

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Overcast HQ's revenues were less than $10M in 2024. All the revenue comes from content and workflow orchestration (MAM).

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Jul

22nd

2026

05:01

How to manage archive storage

What you’ll learn Learn how to automate archive management in Overcast using storage lifecycle rules. This tutorial demonstrates how to move assets into Amazon Glacier or Deep Glacier based on configurable rules, restore archived files when needed, and continue working with archived content while keeping storage costs under control.

Jul

22nd

2026

04:56

How to set up taxonomy, metadata & labels

What you’ll learn Learn how to create and manage taxonomy fields, organise metadata and improve asset discoverability in Overcast. This tutorial demonstrates how to build custom taxonomy structures with parent and child categories, apply metadata to individual or multiple assets, and use taxonomy to enhance search, filtering and AI-powered content discovery.

Jul

9th

2026

03:55

Emerging Tech, Marketing and Promotional Activities, Operational Performance

The Hidden Cost of Video Wastage

Why organisations producing more video are often generating less value from it Every year, enterprise organisations invest millions (and millions) creating video. Campaigns become more ambitious, internal studios grow, agency relationships expand, and content is adapted across an ever-increasing number of channels, markets and formats.

Jul

3rd

2026

03:43

Why Your DAM Struggles (Hard) with Video Workflows

When everyone is creating, editing and adapting video, the problem isn’t where the file lives. It’s whether the workflow around it can keep up. Most DAMs don’t struggle with video because they can’t store the file.

Jul

2nd

2026

02:29

DAM Teams Didn’t Ask to Become Content Operations Leaders. But That’s What’s Happening.

Why the role of DAM is moving beyond asset management and into the operational flow of content For a long time, DAM teams could measure success through control. Were assets in the right place? Could people find what they needed? Were permissions working? Was the latest version available? Could brand teams trust what was being distributed? Those questions still matter.

Jun

30th

2026

03:22

Artificial Intelligence

DAM Europe 26 Field Report: Conversations from Beyond the Library

What DAM Europe revealed about AI, automation and the next phase of content operations This year, DAM Europe wasn’t a room full of people questioning whether digital asset management still matters. We all knew it’s still absolutely vital to efficient, modern content ops, perhaps more now than ever before.

Jun

16th

2026

09:17

From Content Silos to Composable Operations: Overcast HQ Joins the MACH Alliance

Overcast HQ joins the MACH Alliance reinforcing its commitment to open, connected and enterprise-ready content operations Dublin, Ireland – June 2026 Overcast HQ, the content operations and campaign readiness platform for video-first enterprises, today announced that it has joined the MACH Alliance as a Start-up ISV Member.

Jun

11th

2026

03:55

Artificial Intelligence

The Best DAM Teams Think Like Content Ops Leaders

What we’ll be discussing at DAM Europe 2026 DAM managers did not sign up to become content operations leaders, yet increasingly, that is exactly what is happening. The role of DAM has expanded far beyond organising assets, maintaining taxonomies and managing permissions.

Jun

9th

2026

05:37

Is DAM Still Enough: From Management to Campaign Readiness

For the past two decades, Digital Asset Management platforms have played an important role in helping organisations organise, govern and distribute content. They have brought order to increasingly complex content estates, creating a central location for approved assets, metadata, permissions and brand governance.

May

20th

2026

02:35

Emerging Tech, Artificial Intelligence

Overcast and Twelvelabs, Advanced AI Video Partnership

Dublin, Ireland – May 2026 Overcast, the global leader in content operations and campaign readiness for video-first enterprises, today announced its role as an Advanced Tier Partner in the TwelveLabs Ecosystem Partner Program. Together, Overcast and TwelveLabs are delivering an end-to-end solution that transforms video from an operational bottleneck into a measurable, revenue-driving asset.

Apr

24th

2026

08:12

Nia Tero Case Study

Overview Nia Tero supports Indigenous Peoples in protecting ecosystems and advancing planetary health. Their work relies on capturing and sharing high-quality video and photography across globally distributed teams. Using Overcast, Nia Tero transformed fragmented workflows into a unified, cloud-based system — enabling seamless collaboration, secure content management, and AI-driven content discovery across long-form media.

Mar

18th

2026

06:31

Artificial Intelligence, B2B Tag

Optimisation, Governance and Workflow Maturity: Reflections from The DPP’s European Broadcast Summit 2026

Author: George Kilpatrick, CRO, Overcast HQ Five Signals of Where Broadcast Operations Are Heading The DPP European Broadcast Summit in Paris last week provided a timely opportunity to take stock of where the broadcast and media technology landscape is heading.

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