News Summary:
On July 10, 2026, Ogilvy unveiled insights from its inaugural 2026 APAC Believability Index at an event at its Singapore office, attended by global, regional, and local brands, not-for-profit organizations, and government agencies. This research, conducted in partnership with YouGov, surveyed 7,176 respondents across Australia, Indonesia, Singapore, Malaysia, the Philippines, Hong Kong SAR, and Mainland China, including 1,050 respondents in Singapore. Earlier on the same day, Ogilvy and YouGov revealed findings from a new study demonstrating that 94% of Hong Kong consumers take punitive action, such as silent abandonment, when they doubt a brand’s claims, rather than publicly complaining. Also on July 10, 2026, Ogilvy strengthened its strategy bench by naming Vanshika Khandelwal as planning director in Mumbai. Khandelwal joined the agency after more than two years as senior brand planner at FCB Interface.
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