Octopus Interactive, a privately owned US-based company that was acquired by T-Mobile, was founded in 2018. With approximately 20 employees, it reported $1.4M in revenue as of 2023. The company specializes as a developer of user experience and devices for a rideshare entertainment and advertising platform.
On May 19, 2026, Octopus Interactive updated its Driver app Dashboard, enabling JourneyTV-connected drivers to view passenger tips directly from the back seat. This enhancement allows drivers to monitor tip amounts more clearly. Earlier, on March 6, 2026, the company introduced the JourneyTV Dashboard within the Octopus Driver app, designed as a new performance command center. This dashboard features a real-time JourneyTV Score, which indicates the percentage of a driver's Uber rides actively displaying JourneyTV.
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