Nowtilus is a privately owned company headquartered in Germany and a subsidiary of Equativ. Founded in 2007, it employs approximately 20 individuals. The company reported $2.2M in revenue as of 2024. The company specializes in digital video personalization solutions for broadcasters and publishers, focusing on video processing and playout, and server-side ad insertion technology.
Deutsche Telekom and RTL Deutschland expanded their tech partnership on targeted advertising, connecting RTL Deutschland's ad server with Telekom's MagentaAdSolution platform. Nowtilus/Equativ partnered on the technical implementation, launching later this year. Separately, Deutsche Telekom partnered with Equativ for targetable TV advertising in Germany via programmatic marketing, with Equativ supporting MagentaTV. Deutsche Telekom also made a strategic investment in Equativ, involving Bridgepoint and T.Capital, highlighting Nowtilus' role in building addressable TV infrastructure for MagentaTV. This investment expands the existing relationship with Nowtilus and aims to strengthen MagentaTV's addressable TV business. Finally, Deutsche Telekom and Equativ agreed to a cooperation for target group-specific advertising, enabling addressable TV on MagentaTV devices from mid-2024.
Nowtilus's customers primarily consist of telecoms and entertainment Providers companies. Examples of Nowtilus's customers include A1 Group, Deutsche Telekom and Warner Bros. Discovery.
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