North Melbourne Football Club, a privately owned entity headquartered in Australia, was founded in 1869 and employs approximately 170 individuals. The club reported $78.3M in revenue as of 2023, functioning as a tier 1 media tech buyer. The company's operations center on its status as a professional Australian rules football club, with its primary product offering involving media and TV services.
North Melbourne Football Club lost to Geelong by 49 points on May 2, 2026, in an AFL Round 8 match at GMHBA Stadium. The Kangaroos, trailing by 17 points at three-quarter time, briefly narrowed the gap with a Jack Darling goal in the fourth term before the Cats scored five unanswered goals. Earlier on the same day, North Melbourne's VFL team also fell to the Geelong Cats in a close contest, despite a strong presence from young ruckman Taylor Goad. This followed North Melbourne making five changes to its VFL team for the Saturday game on April 30, which included key defender Toby Pink returning after his omission from the AFL team in favor of Charlie Comben. Previously, on April 29, North Melbourne announced a formal partnership with Deadly Choices, Australia’s Aboriginal and Torres Strait Islander preventative health program, aiming to empower First Nations peoples to make healthy choices for themselves and their families.
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North Melbourne Football Club offers 4 products in the sports and media and telecoms services industries. North Melbourne Football Club's product portfolio comprises of sports tickets, merchandise and sponsorship and search, social, and retail media.
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North Melbourne Football Club's revenues were less than $25M in 2023. Caretta Research has split North Melbourne Football Club's revenue into 4 different product categories, the largest of which is search, display and digital publishing. For full access to North Melbourne Football Club's revenue breakdown subscribe to Caretta Portal.
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