Nine Entertainment, privately owned and headquartered in Australia, was founded in 2004 and operates with approximately 30 employees. Functioning as an Australian media company, its operations encompass holdings in radio and television broadcasting, newspaper publications, and digital media.
Nine Entertainment is in advanced negotiations to retain the English Premier League's Australian broadcast rights in a new six-year deal reportedly worth almost USD 600 million (AUD 860 million). This potential agreement follows Nine-owned Stan Sport having previously secured the EPL broadcast rights from Optus Sport, which ceased its sports operations due to high costs and a strategic pivot. Earlier, on July 7, Nine Entertainment committed to increased payments for the broadcasting rights of the National Rugby League (NRL) and NRLW from 2028 to 2034. This multi-year deal, also involving Foxtel, was confirmed as the most lucrative sports rights agreement in Australian history. Concurrently, Nine finalized its inaugural AI content licensing deal with Microsoft, enabling its news content to be referenced within Microsoft Copilot.
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