mitu, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 100 individuals. It reported $65.8M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company operates as a digital media entity focused on representing the Latino point of view among consumers aged 18-44 in the USA. Its communication strategy encompasses multiple touchpoints, including video, editorial content, social media, and commerce. mitu is a GoDigital Media Group company.
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