Mission Broadcasting, a privately owned company headquartered in the US, was founded in 1996 and operates with approximately 20 employees. The company reported $11.1M in revenue as of 2023. Functioning as a tier 2 media tech buyer, Mission Broadcasting specializes in broadcast television and radio, operating as a television station group that owns 29 full-power television stations across 26 markets in the United States. Nancie Smith chairs the group, which was founded by David S. Smith. All but one of Mission's stations are located in markets where Nexstar Media Group also owns a station, and all of Mission's stations, including its lone stand-alone station, are managed by Nexstar through shared services and local marketing agreements, effectively creating duopolies in their respective markets. The company moved its headquarters from Westlake, Ohio, to Wichita Falls, Texas, in 2018, with its stations present in markets ranging from New York City to Grand Junction, Colorado.
On June 5, 2026, Mission Broadcasting Inc. promoted Sharon K. Moser to Vice President and Corporate Controller. Previously, on December 17, 2025, Mission Broadcasting and Verizon reached a new retransmission consent deal. This agreement followed concerns raised earlier in December 2025. On December 12, the American Television Alliance (ATVA) stated that a retransmission dispute between Mission Broadcasting and Verizon might result in two stations being dropped from the Fios lineup. On December 10, a group representing pay television companies had highlighted a potential programming dispute between the two entities.
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Mission Broadcasting offers 21 products in the media and telecoms services industry. Mission Broadcasting's product portfolio comprises of broadcast television and radio and search, social, and retail media.
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Mission Broadcasting's revenues were less than $25M in 2024. Caretta Research has split Mission Broadcasting's revenue into 2 different product categories, the largest of which is linear (local broadcaster). For full access to Mission Broadcasting's revenue breakdown subscribe to Caretta Portal.
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