Mirriad, publicly owned and headquartered in the UK, was founded in 2008 and employs approximately 70 individuals. The company reported $1.3M in revenue as of 2024. It operates marketplaces and specializes in advertising services, including virtual product placement and in-content advertising.
Mirriad warned of liquidation on April 22, 2026. This development follows Chief Executive Officer Stephan Beringer's discussion on December 28, 2025, about the company's AI product placement technology. Beringer stated the technology helps advertisers engage audiences by integrating into content, moving beyond the "small slice" afforded by traditional commercial breaks. Previously, on September 25, 2025, Mirriad Advertising PLC released its unaudited interim results for the first half of 2025, outlining strategic initiatives to reduce its cost base and expand into new regional markets amid internal restructuring and challenging external conditions. On the same day, Nic Hellyer stepped down as a director and CFO of the company with immediate effect, having completed a suitable handover following an announcement made on June 26, 2025.
Mirriad offers 2 products in the media tech and enterprise tech industries. Mirriad's product portfolio comprises of marketplaces and graphics.
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Mirriad's revenues were $1.3M in 2024. Caretta Research has split Mirriad's revenue into 2 different product categories, the largest of which is marketplace, which represents 50% of Mirriad's revenue.
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