Merkle

Merkle

https://www.merkle.com
https://www.linkedin.com/company/merkle/

Merkle, a privately owned company headquartered in the US, operates as a subsidiary of Dentsu. Founded in 1971, the company employs approximately 7,090 individuals. Its core offerings include business consulting and services. Merkle functions as a data-driven customer experience management (CXM) company, focusing on the delivery of personalized customer experiences across platforms and devices. The company provides a portfolio of digital solutions, including MarTech platforms, data identity tools, and CRM and CMS software.

Revenue

Founded

1971

Headcount

6,135

Headquarters

United States

Primary Segment

Business Consulting and Services

Ownership

Privately Owned

Deployments

1

News Summary:

On September 9, 2026, an article highlighted former Merkle CEO Craig Dempster, noting his achievement in growing Merkle into a $2 billion global powerhouse before his retirement, as he now builds a second billion-dollar business focusing on the chief revenue officer's role.

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Merkle offers 2 products in the ad tech and services industry. Merkle's product portfolio comprises of advertising, marketing, media agencies and data, targeting and identity.

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Sep

22nd

2026

06:30

Can You Trust Your Insights? Three Criteria to Check Before You Act

Organizations are drowning in data they can’t trust.\r\n AI has made research faster, cheaper, and more scalable. It has also made it easier to produce confident-looking answers from compromised data. Organizations have plenty of information, but no confidence in the evidence itself.

Sep

18th

2026

07:55

Emerging Tech, New Offerings, Artificial Intelligence, New Offerings

Merkle Launches Customer Value Hub for Travel and Hospitality Powered by Adobe CX Enterprise

Merkle has released Customer Value Hub (CVH) for Travel & Hospitality, a solution built on Adobe's CX Enterprise system and powered by Merkle's intelligence layer to deliver stronger Customer Experiences for Travel & Hospitality brands.

Little Black Book

Sep

11th

2026

19:10

Marketing and Promotional Activities, Digital Transformation Initiatives

Taxonomy: The Missing Link in Your Content Stack

You’ve invested in a content operating system. Adobe Experience Manager (AEM) handles your web content. Workfront runs your creative production. Your DAM stores thousands of assets. Figma, Firefly, and a slew of other tools are delivering designed assets.

Sep

11th

2026

09:24

Marketing and Promotional Activities

Merkle: Customer loyalty is built through experience, not rewards alone

Loyalty programmes do not create customer loyalty; rather, they amplify it or accelerate its erosion, according to analysis from Merkle. The findings suggest that loyalty programmes are most effective when they reinforce a strong underlying customer relationship.

Consultancy.org

Sep

9th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Craig Dempster has already built one B2B giant; now he’s doing it again

He grew Merkle into a $2bn global powerhouse, retired for barely a year and is now back, chasing a second billion-dollar business built around the rise of the chief revenue officer. The Drum meets a man constitutionally incapable of leaving the game alone.

Sep

4th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships, New Offerings

Retail’s AI Window Is Open. Here’s How to Move Before It Closes.

AI is no longer a proactive investment to gain competitive advantage; it has become a fundamental requirement for survival. Like compound interest, companies that invest now will earn returns on their returns. Early adopters are hydrating their systems with data and insights that make them exponentially more intelligent with each customer interaction, while competitors deliberate on where to begin.

Sep

1st

2026

06:17

B2B Tag, Marketing and Promotional Activities

The Best Enterprise Digital Marketing Agencies In The UK And London

When it comes to mass digital marketing, the biggest challenge is how to orchestrate it. If you’re a large organisation the chances are good you already have multiple channels up and running, with specialists in place.

Aug

31st

2026

06:30

Marketing and Promotional Activities, Customer Wins

Holiday Marketing: Why Customer Acquisition Is Just the Beginning

Brands invest heavily in holiday acquisition through promotions, media, email, SMS, and retail experiences. Millions of new customers enter the ecosystem during this period. But once the season ends, attention shifts away, leaving massive long-term value unrealized.

Aug

24th

2026

06:01

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships, New Offerings

From Chatbots to Concierge: Inside Retail’s Agentic CXM Shift

For Mankani, integrated CXM in this context is not a buzzword; it’s a necessity. “Integrated CXM is the shift from fragmented point solutions to a unified orchestration layer,” he explains. The goal is to connect customer data, inventory and fulfilment into a single real‑time profile so that every touchpoint, whether it’s a WhatsApp chat, an in‑app browse, or a returns request, reads from the same source of truth and responds in a way that feels coherent and context‑aware.

Aug

18th

2026

09:15

Events, Emerging Tech, Marketing and Promotional Activities, Events and Conferences, Partnerships

Adobe & Merkle Join VMF Dubai 2026 as Strategic Partners

What to Read Next Adobe & Merkle Join Vibe Marketing Tech Fest Dubai 2026 as Strategic Partners to Re-Imagine Retail Journeys Uniphore Introduces Marketing AI Similarweb Launches AI Ads Intelligence for ChatGPT and Google AI Omneky Launches Self-Service ChatGPT Advertising Vibe Marketing Tech Fest (VMF), powered by Martechvibe, has announced Adobe and Merkle as the Strategic Partners for its Dubai 2026 event, taking place on 9–10 September 2026, at the Hilton Palm Jumeirah, Dubai.

Aug

14th

2026

06:30

Artificial Intelligence

Intent-Driven Adaptive Experiences: Meeting Customers in Real Time

\r\n For years, “meeting customers where they are” meant mapping a journey and hoping they’d follow it. Companies plotted out stages, designed engagement for each one, and crossed their fingers that the content and messaging would feel relevant.

Aug

13th

2026

09:15

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Your CRM Program Got an AI Budget. Now What?

The budget is approved. The tools are multiplying. Everyone from the CMO to your newest vendor wants to know what you’re doing with AI. So…what are you doing with it? We spoke with CRM leaders who have moved past the hypotheticals and are making real decisions about where AI belongs, how teams should use it, and what success should look like.

Merkle has customers like Telkomsel. Merkle has commercial and technical partners like MediaMath and Figma. Merkle has suppliers like Snowflake.

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Example Partners

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