Merkle, a privately owned company headquartered in the US and a subsidiary of Dentsu, was founded in 1971. With approximately 7,090 employees, the company specializes in business consulting and services. Functioning as a data-driven customer experience management (CXM) company, Merkle focuses on the delivery of personalized customer experiences across platforms and devices. It offers a portfolio of digital solutions, including MarTech platforms, data identity tools, and CRM and CMS software.
On March 17, 2026, Merkle, alongside dentsu Health and Tag, co-authored a blog post that addressed how the pharmaceutical industry can resolve content bottlenecks stemming from long approval cycles, fragmented tools, and manual workflows. Also on March 17, Merkle joined Level Access's expanded Partner Program, collaborating with partners such as IBM and Slalom to leverage the platform for delivering inclusive digital experiences and supporting accessibility compliance. This follows Merkle's appointment by Samsung Electronics Europe on March 12, 2026, to a three-year contract for transforming its CRM strategy across 16 European markets. The engagement, awarded after a competitive pitch, will involve deploying advanced technology and artificial intelligence to automate and optimize CRM activation, aiming to drive efficiency, scalability, and future-proof Samsung’s marketing operations.
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