Merkle

Merkle

https://www.merkle.com
https://www.linkedin.com/company/merkle/

Merkle, a privately owned company headquartered in the US, operates as a subsidiary of Dentsu. Founded in 1971, the company employs approximately 7,090 individuals. Its core offerings include business consulting and services. Merkle functions as a data-driven customer experience management (CXM) company, focusing on the delivery of personalized customer experiences across platforms and devices. The company provides a portfolio of digital solutions, including MarTech platforms, data identity tools, and CRM and CMS software.

Revenue

Founded

1971

Headcount

7,087

Headquarters

US

Primary Segment

Business Consulting and Services

Ownership

Privately Owned

Deployments

1

News Summary:

On April 28, 2026, Merkle published "The Last Omnichannel Guide You’ll Need," which details how to create connected personalized experiences across email, mobile, web push, and SMS. Previously, on April 20, 2026, the company offered insights on "15 Enterprise Revenue Marketing Partners to Vet in 2026," stressing the need to evaluate firms beyond reputation, focusing on pipeline generation and RevOps alignment capabilities. This followed Merkle's highlight on April 19, 2026, of the "Changing Perspectives: Visibility beyond stereotype" initiative, supporting the MFA DE&I Council's objective for an inclusive industry environment. Earlier, on April 18, 2026, Merkle released an article titled "Top 10 Enterprise SEO Agencies You Can Trust in 2026 & Beyond," addressing the challenges of selecting an enterprise SEO agency and emphasizing the requirement for technical rigor to manage large-scale digital environments, technical debt, and content strategies.

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Merkle offers 2 products in the ad tech and services and telecoms tech industries. Merkle's product portfolio comprises of advertising, marketing, media agencies and enterprise and telecoms software.

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May

29th

2026

19:30

Register Today: The Omnichannel Reality Check

📅 July 15, 2026 🕒 11:00 AM ET | 8:00 AM PT | 4:00 PM GMT | 5:00 PM CET Following the release of The Last Omnichannel Guide You'll Need, Movable Ink is bringing together experts from Twilio, Attentive, Merkle, and Inbox Monster for a candid discussion on what it takes to create truly connected customer experiences.

May

19th

2026

09:11

Big Data/Analytics, Artificial Intelligence

How AI is collapsing the gap between insight and action

By Ben Gott, President, Data & Technology at Merkle For years, marketers have been trying to solve a problem that never fully goes away: how to balance speed with rigour. On one side, deterministic identity approaches offer precision, accountability and measurement clarity, but struggle to keep up with the scale of fragmented, fast-moving audiences.

New Digital Age

May

13th

2026

01:00

Divestiture, Corporate Restructuring, B2B Tag

Dentsu drops use of Merkle brand in ANZ

The changes mean that Merkle will be integrated into Dentsu in the two countries, with all local business now serviced under the parent company’s branding. The Merkle brand name will be retained for global and regional clients operating in Australia and New Zealand, where required.

May

12th

2026

16:24

Emerging Tech, B2B Tag

Merkle's Bootstrapped Success Story

Ask yourself this: what is the most valuable thing a company has? Is it customer data? Or the patents protecting its products? To Merkle founder David Williams, the answer is easy. The most valuable thing a company has is its culture.

May

12th

2026

01:00

Corporate Restructuring, B2B Tag

Dentsu ANZ folds Merkle, sells Salesforce arm

Dentsu will fold technology consulting arm Merkle into its broader Australia and New Zealand operations, continuing a regional simplification drive that began last week with the merger of media agencies Carat and iProspect. As part of the restructure, the Merkle brand will be phased out in ANZ, with clients to be serviced under the Dentsu name except where global or regional agreements require otherwise.

Campaign Asia-Pacific

May

11th

2026

04:29

Divestiture, Emerging Tech, Corporate Restructuring, B2B Tag

Dentsu folds Merkle into ANZ business and sells Salesforce unit

Dentsu has today announced a further simplification to its go-to-market structure in Australia and New Zealand by reshaping its Customer Experience Management (CXM) practice. The move will see Merkle’s experience, commerce, data and technology capabilities integrated into dentsu, alongside the divestment of its Salesforce implementation business.

Apr

28th

2026

08:52

The Last Omnichannel Guide You’ll Need

Your customers experience one brand. It’s time you built one. This guide shows you how to create connected, personalized experiences across email, mobile, web, push, SMS, and more.

Apr

28th

2026

08:48

The Last Omnichannel Guide You’ll Need

Your customers experience one brand. It’s time you built one. This guide shows you how to create connected, personalized experiences across email, mobile, web, push, SMS, and more.

Apr

20th

2026

07:44

15 Enterprise Revenue Marketing Partners to Vet in 2026

Enterprise revenue marketing is not a category where you can afford to shortlist by reputation alone. The firms that win the capabilities presentation are not always the firms that produce pipeline. The ones with the most impressive client logos are not always the ones with the deepest RevOps alignment capability.

Apr

19th

2026

18:30

Changing Perspectives: Visibility beyond stereotype

The MFA DE&I Council would like to see an industry where everyone can thrive, feel heard, supported, and safe to do their best work. Let’s meet the Changers who are sharing their own lived experiences to inspire us all to change for the better.

AdNews Australia

Apr

18th

2026

14:01

Artificial Intelligence

Top 10 Enterprise SEO Agencies You Can Trust in 2026 & Beyond

Let’s be honest. Picking an enterprise SEO agency in 2026 feels overwhelming. While many agencies offer grand promises, few possess the technical rigor required to navigate the complexities of enterprise-scale websites. We understand that large-scale digital environments aren’t just about SEO; they are about managing technical debt, aligning internal stakeholders, and executing content strategies that drive measurable ROI amidst constant organizational pressure.

Apr

17th

2026

03:38

Brands Bought All The AI, Forgot To Fix The Chaos, Merkle Says

After years of enterprise shopping sprees involving platforms, dashboards, clouds, copilots and whatever else was demoed over steak dinners, Merkle has delivered a blunt diagnosis: most brands still can't get content out the door without three approval chains, six spreadsheets and a junior marketer chasing assets on Slack at 9:47 … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research .

Merkle has customers like Telcomsel. Merkle has commercial and technical partners like Figma and MediaMath. Merkle has suppliers like Snowflake.

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