Meltwater, a privately owned company headquartered in the US, was founded in 2001 and employs approximately 2420 individuals. Functioning as a software development firm, the company originated as the world's first online media monitoring company.
Meltwater expanded customer access to its Model Context Protocol (MCP) offering on July 10, 2026, enabling AI assistants to perform actions within its platform. The update provides tools allowing services such as ChatGPT, Claude, and custom AI agents to move beyond information retrieval. Previously, on July 9, Meltwater addressed inquiries regarding its pricing structure, clarifying that it does not maintain a fixed public price list. This followed the company's announcement on July 8 of a significant expansion of Meltwater MCP, which introduced a new set of tools. These tools empower AI assistants to take action inside the Meltwater platform, aiming to help PR, Communications, and Marketing teams access insights, create reports, and track alerts in real time.