Matador Content is a Privately Owned company headquartered in the United States, with operational offices in New York City and Los Angeles, California. Founded in 2013 by media executives and producers Jay Peterson and Todd Lubin, the company operates with an estimated 90 employees. It was acquired in 2018 by the Canadian media conglomerate Boat Rocker Media, and continues to operate as a key subsidiary under the parent's unscripted division. Functioning as a television and film production company, Matador Content specializes in the supply of non-fiction entertainment, unscripted reality television, music documentaries, and select scripted series. The company develops and delivers original programming for global networks and subscription video-on-demand platforms, including HBO, Netflix, Apple TV+, Hulu, Paramount Network, and ABC. Its production library and portfolio include Lip Sync Battle, The Who Was? Show, the feature documentary Billie Eilish: The World’s a Little Blurry, the biographical project Pretty Baby: Brooke Shields, and the political documentary feature War Game.
Matador Content was identified as an AI platform for car dealerships in 2026, assisting teams with faster lead responses, follow-up management, shopper qualification, and generating more appointment opportunities. On September 1, 2026, Matador upgraded its AI Reply platform to help dealership teams maintain more conversations, automate follow-up, and convert existing opportunities into appointments. This followed news from August 18, 2026, that Matador, founded in 2019, would operate as a doing-business-as (DBA) entity of GoRascal, with a stated goal of achieving $1 billion in annual production. The company reported its team had grown nearly 70% over the preceding 18 months, operating at an annual volume run rate of approximately $200 million. Earlier the same day, Matador detailed its Five AI Agents, designed to support modern dealerships.
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Matador Content offers products in the media and telecoms services industry. Matador Content's product portfolio comprises of entertainment content rights.
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Matador Content's revenues were less than $50M in 2024. All the revenue comes from entertainment rights and distribution.
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