M Crowd Restaurant Group, a privately owned company headquartered in Carrollton, Texas, was founded in 1991 and operates with approximately 100 employees. The company reported $10.6M in revenue as of 2023. Functioning as a tier 2 media tech buyer, M Crowd Restaurant Group manages a portfolio of neighbourhood restaurants throughout the Dallas-Fort Worth metroplex and Tulsa, Oklahoma. Its most prominent brand is the Tex-Mex chain Mi Cocina.