Lumine

Lumine, a privately owned company headquartered in Yoyogi, Shibuya-ku, Tokyo, Japan, was founded in 1966. The company operates station-building-type shopping centers, also known as fashion buildings, under the "LUMINE" brand primarily within major station buildings in the Tokyo metropolitan area operated by JR East. Lumine targets women in their 20s and 30s, and is recognized as the largest fashion building operator in Japan. Since 2016, it has been developing a new fashion building brand, "NEWoMan," which commenced operations in Shinjuku.