LiTV, a privately owned company headquartered in Taiwan, functions as a tier 1 media tech buyer. It was founded in 2007 and employs approximately 50 individuals. The company specializes in media and TV services, operating an Over-The-Top (OTT) streaming platform known for its hybrid content model. This service offers a library of Video on Demand (VOD) content and a selection of live television channels, including over 400 linear channels such as domestic news (TVBS, EBC News), sports (BO SPORTS), variety, and movie channels. Its VOD library spans six major categories, focusing on Taiwanese, Chinese, Japanese, and Korean dramas, movies, variety shows, and anime. The platform operates on a freemium basis, providing ad-supported VOD content and a subscription-based "Luxury" plan for ad-free access to its complete library and live channels across multiple screens.
On September 3, 2026, LiTV made new automotive content available, featuring the Alfa Romeo Junior Ibrida. Previously, on August 27, the platform released programming focused on Suzuki's four-wheel-drive models, including the e Vitara, Vitara, and Jimny. Earlier on August 20, 2026, LiTV offered new content about the ROC 280 eTSI and separately presented a segment detailing the Toyota Supra's color-changing XPEL Color PPF wrap. This follows its December 19, 2025, release of an "Andy Old Dad Test Drive" episode for the Audi A6 Avant e, which featured the vehicle as a rare pure electric touring car equipped with a new generation chassis and interior design, highlighting its driving experience and a range of up to 756 kilometers.
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