Leshi Internet Information and Technology

Leshi Internet Information and Technology, also known as Leshi, is privately owned and headquartered in China. Founded in 2004, it operates with approximately 400 employees and functions as a tier 1 media tech buyer. Its main product involves media and TV services. Formerly known as Letv, the company is a core streaming subsidiary of the LeEco group and was historically the first Chinese streaming site to successfully go public, developing an "Internet Ecosystem" model by integrating content, hardware, and software. It operates as a high-traffic video-on-demand (VOD) platform, providing an extensive library of exclusive dramas such as The Legend of Zhen Huan and White Deer Plain. Leshi Internet Information and Technology maintains its position in the Chinese OTT landscape, with a focus on high-definition content, digital rights management, and integration with Letv Smart TVs.