Kinetic, a privately owned company headquartered in the UK and part of WPP, was founded in 2005 and employs approximately 450 individuals. The company specializes in advertising services, specifically functioning as a digital out of home advertising agency network.
On September 18, 2026, a DCODE 2.0 report, jointly released by DS Group, WPP Media, and MICA, projected India's advertising market to expand from INR 1.85 lakh crore in 2025 to INR 2 lakh crore in 2026, with digital media capturing 60% of the total ad spend. This report followed the launch of DCODE 2.0 – The Guide to Digital Marketing earlier the same day by Dharampal Satyapal Group (DS Group) in collaboration with WPP Media and MICA (Mudra Institute of Communications Ahmedabad). This expanded second edition of the digital marketing playbook provides insights into India’s evolving digital marketing ecosystem, highlighting that competitive advantage is shifting towards orchestrating complex consumer journeys across media, commerce, search, data, and AI, integrating academic rigor, industry expertise, and AI-led practices.
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