Keywords Studios

Keywords Studios

https://www.keywordsstudios.com/
https://www.linkedin.com/company/keywordsstudios/

Keywords Studios, privately owned and headquartered in Ireland, founded in 1998 with approximately 10,990 employees, reported $874.0M in revenue as of 2024. The company operates as an international technical and creative services provider to the global video games and media industry.

2024 Revenue

Founded

1998

Headcount

11,874

Headquarters

Ireland

Primary Segment

Computer Games

Ownership

Privately Owned

Deployments

1

News Summary:

On September 9, 2026, Keywords Studios introduced FreeAnimal, a new global creative agency formed by consolidating seven of its marketing and media production companies. This aggregation establishes a centralized hub for developers, publishers, and brands, combining creative agencies Ichi, KWM, Fire Without Smoke, and Gnet with media production studios TrailerFarm, Maverick, and Big Farmer. The new network spans major cities, including Los Angeles, London, Brighton, Montreal, and Quebec.

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Keywords Studios offers 2 products in the ad tech and services industry. Keywords Studios's product portfolio comprises of advertising, marketing, media agencies.

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Keywords Studios's revenues were less than $1B in 2024. Caretta Research has split Keywords Studios's revenue into 2 different product categories.

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Sep

21st

2026

22:01

Events, Marketing and Promotional Activities, Events and Conferences, New Offerings

Marvel Rivals: How DMM Built Community from Day One

The Challenge Marvel Rivals, a free-to-play PVP shooter game featuring beloved Marvel superheroes, was launching into a competitive corner of the video games universe. With a strong gameplay foundation and backed by a globally loved IP, NetEase Games knew activating that community would be a critical part of the game’s success.

Keywords Studios

Sep

21st

2026

22:01

Partnerships and Alliances, Marketing and Promotional Activities, Partnerships

Waste Creative (now DMM) x Supercell: Clash Royale's "Goblin Hijack"

Partnering with Supercell, we cooked up the 'Goblin Hijack' campaign. We wanted to do something different, something that would stand out. So, we ditched the usual 2D and 3D animations and dove into the world of puppetry.

Keywords Studios

Sep

21st

2026

22:01

How DMM Integrated Discord’s Social SDK for Pax Dei

The Challenge In Pax Dei, you won’t find NPCs handing out side-quests. Every building and structure you see in the game was custom made by players. Cities, markets and even the social structures are created by players.

Keywords Studios

Sep

19th

2026

06:30

12 Leading Game Development Companies for Enterprise Studios and Publishers in 2026

Most outsourced game development arrangements top out at extra hands for a fixed sprint. Sustaining a live title, co-developing a AAA release, or backing a multi-year publishing slate demands something more: production capacity that can absorb complexity without breaking a shipping schedule.

Sep

16th

2026

06:30

Unlocking the MENA Opportunity

At the core of MENA’s rapid expansion is a unique audience profile and distinct platform preferences. Industry research from Analysys Mason and Fast Company Middle East highlights that over 60% of the population is under 30 years of age, offering an exceptionally engaged, digital-native player base.

Keywords Studios

Sep

9th

2026

12:48

B2B Tag, Marketing and Promotional Activities

Keywords Studios has consolidated several of its marketing companies to form a global creative agency named FreeAnimal

Keywords Studios has introduced FreeAnimal, a new entity that aggregates seven creative agencies into a centralized hub for developers, publishers, and brands. This consolidation includes the creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, along with media production studios TrailerFarm, Maverick, and Big Farmer, establishing a network that spans major cities such as Los Angeles, London, Brighton, Montreal, and Quebec.

Sep

9th

2026

06:30

Artificial Intelligence, B2B Tag

Specialised AI for Game Localization

Why Generic Models Fall Short Different genres of games operate in distinct spheres, each with their own linguistic rules, cultural nuances and quirks. With increasingly picky fanbases and rigidly defined norms, poor linguistic choices can ruin a title’s reputation, and have devastating effects on IP perception.

Keywords Studios

Sep

1st

2026

06:30

Artificial Intelligence, B2B Tag

Operationalizing AI in Game Localization

When speed is the expectation, success is largely defined as the avoidance or minimisation of costly errors. AI systems are not, and likely will never be perfect - especially at scale, so the most effective workflows will employ a human in the loop model.

Keywords Studios

Aug

28th

2026

22:27

Partnerships and Alliances, Artificial Intelligence, B2B Tag, Partnerships

How Helpshift helped TopHatch revolutionize their support flow with their Care AI Agent

Comprehensive and Well-Structured Knowledge Base: TopHatch entered the project with a rich library of FAQs that were clearly written, well-organised, and easy to navigate. They further strengthened the AI Agentʼs knowledge base by providing their complete product user manual.

Keywords Studios

Aug

25th

2026

06:30

Facility Expansion

The Future of Localization Starts with Stronger M&E Studios

Over the past year, that's exactly where we've focused our investment. Our Media & Entertainment Studio has continued to expand its capabilities, strengthening the people, workflows and infrastructure needed to support large-scale global content launches. One of the clearest examples has been our evolution of Canadian French.

Keywords Studios

Aug

19th

2026

06:30

Emerging Tech, Artificial Intelligence

Balancing Speed & Accuracy in AI Translation

There is a fundamental disconnect between the capabilities of massive, general-purpose LLMs and the specific needs of game localization. General models are broad but shallow; they are trained on the vast, unfiltered expanse of the internet, making them excellent at mimicry but poor at specialization.

Keywords Studios

Aug

17th

2026

06:30

DEIB: Interview with Mini Sindane

Click the video below to see what he had to say about his experience working at Keywords Studios.

Keywords Studios

Keywords Studios has customers like Ubisoft. Keywords Studios has suppliers like Snowflake.

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