IndiaFirst is a privately owned company headquartered in India. Founded in 2023, the company employs approximately 10 individuals. It reported $2.3M in revenue as of 2023. As a tier 3 media tech buyer, IndiaFirst specializes in providing a subscription-based live news and entertainment streaming service.

Revenue

Founded

2023

Headcount

5

Headquarters

India

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

On June 29, 2026, ICRA reaffirmed IndiaFirst Life Insurance Company Limited's subordinated debt programme rating at [ICRA]AA (Stable), citing the company's strong promoter profile, comfortable solvency position, and timely capital support from Bank of Baroda. The agency highlighted the company's ability to grow individual business, diversify sourcing, and improve persistency as key drivers for enhancing market position and profitability. This affirmation followed Warburg Pincus's earlier move on the same day to acquire Legal & General's 26% stake in IndiaFirst Life, a joint venture that previously included Bank of Baroda, Andhra Bank, and Legal & General. This transaction, which is subject to regulatory approvals, would expand Warburg Pincus's existing involvement, as its affiliate Carmel Point Investments already held 25.97% of IndiaFirst Life as of March 31, 2026. Bank of Baroda remained the primary promoter with 64.92%, and Union Bank of India held 8.99% at that time, with IndiaFirst Life also maintaining exclusive bancassurance tie-ups with both banks. Earlier, on June 9, 2026, IndiaFirst Life declared its highest-ever bonus of ₹179 crore for the financial year 2025-26, benefiting eligible participating policyholders and rewarding their long-term association.

Similar Companies

Subscribe for full access to IndiaFirst's profile
IndiaFirst offers products in the media and telecoms services industry. IndiaFirst's product portfolio comprises of media and TV services.
Subscribe for full access to IndiaFirst's products in full detail
IndiaFirst's revenues were less than $10M in 2024. All the revenue comes from video streaming.
Subscribe for full access to IndiaFirst's revenue in full detail