Illuminarium is a privately owned company headquartered in the US, functioning as a tier 2 media tech buyer. Founded in 2021, the company employs approximately 40 individuals and reported $27.7M in revenue as of 2023. The company specializes in providing immersive experiences, operating immersive theatres at locations throughout the United States where it hosts exhibitions.
Illuminarium at AREA15 is set to close on March 8, 2026, marking the fifth major immersive entertainment venue closure in the past two years, attributed to novelty fatigue and declining visitation. This development follows AREA15's celebration of its 5-year "AREA-Versary" in September 2025, at which point it had welcomed over 15 million visitors since opening in 2020, with Illuminarium listed among its attractions. Previously, in August 2025, Illuminarium Atlanta launched "Rolling Stone Presents: Amplified the Immersive Rock Experience," showcasing rock's iconic moments through images, sound, and the legacy of Rolling Stone magazine. The immersive rock and roll experience, featuring Rolling Stone photography, was announced for Illuminarium Atlanta in July 2025. Earlier, in May 2025, TUDOR and global ambassador David Beckham hosted an exclusive event for 150 guests at Illuminarium in The Distillery District, embodying TUDOR's #BornToDare spirit with visuals, audio, and immersive experiences exploring the brand and partnership.
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Illuminarium offers products in the media and telecoms services industry. Illuminarium's product portfolio comprises of consumer electronics.
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Illuminarium's revenues were less than $50M in 2023. All the revenue comes from platform services.
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