Hannover 96 is a privately owned company headquartered in Germany. Founded in 1896, the company operates with approximately 190 employees and reported $71.2M in revenue as of 2025. The company specializes in sports tickets, merchandise, and sponsorship. Functioning as a German professional sports club based in Hanover, the capital of Lower Saxony, its senior men's football team competes in the 2. Bundesliga, the second tier of German football, following 30 seasons in the top-flight Bundesliga between 1964 and 2019. This multi-sport association has more than 22,000 members, establishing it as the largest in Lower Saxony.

Revenue

Founded

1896

Headcount

186

Headquarters

Germany

Primary Segment

Sports tickets, merchandise and sponsorship

Ownership

Privately Owned

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Hannover 96 offers 3 products in the sports industry. Hannover 96's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Hannover 96's revenues were less than $100M in 2025. Caretta Research has split Hannover 96's revenue into 3 different product categories.
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