News Summary:
Morgan Stanley reported on September 18, 2026, that Haier Smarthome (06690.HK) anticipates broadly flat year-over-year sales for fiscal year 2026, with the third quarter expected to continue facing pressure from a high base effect. Earlier, on September 16, Haier announced its entry into the television market, partnering with a major British hi-fi brand, seeking an "edge" in this new segment beyond its established products like fridge-freezers, washing machines, dishwashers, medical equipment, gaming peripherals, and industrial robotics. This expansion followed Haier's showcase of its latest connected home line-up at the IFA 2026 technology fair on September 14. The presentation highlighted heavily upgraded artificial intelligence across laundry, kitchen gadgets, and home entertainment, including washing machines with in-door cameras, hobs that track moving pans, and televisions up to 163 inches, intended for UK living spaces. These developments come as Chinese appliance firms, including Haier, shift towards robotics B2B amidst a domestic slump, driven by market saturation for traditional appliances like refrigerators, air conditioners, and washing machines, compounded by a prolonged real estate downturn.
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