Grupo Cinemex

Screenvision Media has extended its longstanding partnership with CMX Cinemas, expanding its network to include CMX’s newly acquired IPIC Entertainment locations and extending the overall agreement through April 20, 2031. The amendment brings nine Ipic locations into the Screenvision network, adding 73 screens.

The challenge Cinemex set out to capture first-party guest data, enriched with demographic detail, and to promote the Cinemex app, using the one channel every guest touches: the WiFi. Capture first-party guest data, enriched with demographics Grow awareness and usage of the Cinemex app Turn cinema WiFi into a measurable marketing channel The solution With Telmex, Cinemex deployed branded splash pages across its cinemas: every connecting guest passes through a journey built for opt-in data capture, demographics included.