Gr4vy

Gr4vy

https://www.gr4vy.com
https://www.linkedin.com/company/gr4vy-inc/

Gr4vy, a privately owned company headquartered in the US, was founded in 2020. It employs approximately 60 individuals and reported $6.0M in revenue as of 2023. The company offers conferencing, ecommerce and customer journey technology, functioning as a cloud-native payment orchestration platform.

Revenue

Founded

2020

Headcount

55

Headquarters

United States

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Privately Owned

Deployments

1

News Summary:

On July 9, 2026, Much Better Adventures selected Gr4vy's payment orchestration platform to enhance performance, expand payment options, and support its international expansion. This move addresses the complexities of managing payments across various regions, providers, and local methods as travel marketplaces grow globally. Earlier, on June 22, Gr4vy joined forces with Airwallex, combining Airwallex's acquiring network and optimization capabilities with Gr4vy's orchestration layer to provide enterprise merchants with increased flexibility in payment processing.

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Gr4vy offers products in the enterprise tech industry. Gr4vy's product portfolio comprises of conferencing, ecommerce and customer journey technology.

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Gr4vy's revenues were less than $10M in 2024. All the revenue comes from ecommerce tools.

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Jul

15th

2026

21:25

Emerging Tech, B2B Tag, New Offerings

Product updates Q2 2026: New Payment Orchestration Features, Connectors and Enhancements from Gr4vy

The second quarter of 2026 was packed with new capabilities across the Gr4vy platform, all designed to help merchants gain greater visibility, flexibility, and control over every payment. From proactive monitoring and advanced routing to expanded local payment methods, new global connectors, and stronger network support, these releases continue to make it easier to optimize payment performance while reducing operational complexity.

Jul

9th

2026

01:30

Emerging Tech, B2B Tag, Partnerships

Much Better Adventures selects Gr4vy to orchestrate payments and support global marketplace growth

Much Better Adventures has chosen Gr4vy’s payment orchestration platform to improve performance, expand payment choice, and support international expansion As travel marketplaces expand internationally, handling payments across different regions, providers, and local payment methods is becoming harder to manage within a single setup.

Jun

23rd

2026

12:51

PSD3 and PSR explained: what European merchants need to know for 2026 and beyond

PSD3 and the Payment Services Regulation (PSR) are the most significant overhaul of European payments regulation since PSD2 came into effect in 2018. On 27 November 2025, the European Parliament and the Council reached provisional political agreement on both texts.

Jun

22nd

2026

22:30

Capital Investment, Business Expansion, Partnerships and Alliances, Emerging Tech, B2B Tag

Airwallex and Gr4vy Bet on Merchant Control

Hey Payments Fanatic! Airwallex just added another piece to its enterprise payments strategy. Airwallex and Gr4vy are joining forces to give enterprise merchants more flexibility over how payments are processed, combining Airwallex's acquiring network and optimization capabilities with Gr4vy's orchestration layer.

Connectingthedotsinpayments

Jun

18th

2026

07:40

Emerging Tech, B2B Tag

What is 3D Secure (3DS2)? A complete merchant guide for 2026

3D Secure 2 (3DS2) is the authentication protocol that decides whether most of your card-not-present transactions get approved silently, get challenged with extra friction, or get declined entirely. It governs how Strong Customer Authentication is satisfied across Europe, the UK, India, Japan, and now Asia-Pacific markets after the April 2026 Visa and Mastercard enforcement milestone.

Jun

18th

2026

01:39

Travel’s next battleground: checkout

Travel has become a defining form of value in the experience economy. While budget is a decisive factor across traveler archetypes, the modern traveler refuses to be limited by it. Instead, they’re finding ways around it.

Breaking Travel News

Jun

17th

2026

00:00

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, B2B Tag

Gr4vy integrates Airwallex acquiring

Gr4vy and Airwallex have partnered to integrate card acquiring and AI-powered payment optimisation into Gr4vy's orchestration platform. The integration provides enterprise merchants with direct access to Airwallex's acquiring services and Optimize 360, an AI-powered payment optimisation engine, through a single orchestration layer.

Jun

16th

2026

06:38

MIT vs CIT: merchant-initiated and customer-initiated transactions explained

Every card transaction is classified by the card networks as either customer-initiated (CIT) or merchant-initiated (MIT). The distinction sounds technical, but it determines how the issuing bank treats the transaction, whether Strong Customer Authentication is required, how decline rates behave, what fees apply, and whether the merchant is exposed to chargeback liability.

Jun

11th

2026

06:15

Emerging Tech, B2B Tag

Preparing for peaks: What global events like the 2026 World Cup reveal about scalable payments

Peak moments don’t break systems by accident. They expose the limits that were always there. Global events like the 2026 FIFA World Cup concentrate demand in a way few other scenarios can. Traffic spikes. Transaction volumes surge.

Jun

11th

2026

06:01

Mastercard Transaction Link Identifier (TLID): what it is and what merchants need to do

Mastercard is changing how transactions are tracked across the payment lifecycle. The Transaction Link Identifier (TLID) is a new, scheme-generated reference that links every authorization, capture, refund, chargeback, and subsequent merchant-initiated transaction back to its originating cardholder-initiated payment.

Jun

10th

2026

05:34

What is Payment Orchestration? 2026 Guide

Last updated May 21st 2026 Around half of online merchants now use more than one payment provider. That shift, more than any other in the last five years, is what created the category called payment orchestration and the technology layer at the center of it.

Jun

9th

2026

06:04

Emerging Tech, B2B Tag

Hosted checkout vs API checkout: which payment integration is right for your business?

The choice between hosted checkout and API checkout shapes how a payment stack handles every transaction. It determines PCI compliance burden, conversion potential, branding flexibility, mobile experience, how quickly new payment methods can be added, and whether the merchant can route across multiple PSPs without rebuilding.

Gr4vy has customers like Setplex.

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