Gr4vy is a privately owned company headquartered in the United States. Founded in 2020, it employs approximately 60 individuals. Functioning as a cloud-native payment orchestration platform, the company provides technology for conferencing, ecommerce, and customer journeys.
On August 26, 2026, music retailer Sweetwater implemented Gr4vy's payment orchestration layer, integrating a centralized system to streamline provider management, optimize payment performance, and offer strategic flexibility without requiring multiple direct integrations. Earlier, on August 9, 2026, Wizlo, a US-based operating system for telehealth companies, selected Gr4vy as its payment orchestration provider. This adoption replaced a prior model that demanded a separate direct integration for each processor, now providing Wizlo access to multiple payment providers including Stripe, Adyen, Authorize.Net, and Google Pay through a single connection point. The agreement also includes processor-independent tokenization, allowing Wizlo to maintain ownership of its payment data.
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